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Best Design/Art Direction Best Writing/Best CopyAmbient/Guerilla/OutdoorBranded ContentCreative Use of DataDigital B to BDigital B to CDirect MailInnovationIntegratedMobileNot for ProfitPRRadical new strategyResponse to CovidTraditional media

The world’s turned to custard

I don’t think a client anywhere in the world is going to ask for a viral campaign ever again.

These are extraordinary times but it is heartening to see examples of brands, agencies and creative people behaving magnificently.

Look, we’re just an awards show. A relatively small one at that. And in the wider context of Coronavirus, we are unimportant. But we’re not going to postpone the show, as Cannes Lions has had to, nor are we going to cancel.

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