The Caples Awards 2019
From May 7th to May 9th 2019, 22 jurors from around the world came together at the famous Groucho Club in London to judge the 41st annual Caples Awards.
Glen Dickson from Australia, Klaartje Galle from Belgium, Barb Williams from Canada, Tony Liu from China, Mario Bertieri from Colombia, Rana Khoury from Lebanon, Alfonso Marian and Susana Perez from Spain, René Eugster from Switzerland, Thijs de Boer from The Netherlands, Mark Fiddes from the UAE and Kay Cochran from the USA.
From the UK, Charlie Wilson, Debs Gerrard, Duncan Gray, Nick Moffat, Rob Kavanagh and Steve Aldridge.
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Originally founded to recognise and reward creativity in direct marketing, The Caples Awards have broadened out as direct marketing itself has broadened out.
Today, any piece of marketing communications that elicits some sort of a response is eligible.
Under the leadership of Alfonso Marian, former Chief Creative Officer of Ogilvy New York and now Chairman of Ogilvy Spain, the jury was instructed to “set some standards for what outstandingly effective ideas look like. And let’s have some fun!”
There was no shortage of high spirits at either The Caples party at The Marquis Cornwallis pub on Tuesday May 7th or the presentation dinner on Thursday 9th.
Before the presentation of the awards, Patrick Collister took the opportunity to remind the assembly of The Caples mission.
This is a show run by creative people for creative people. If this means we are sometimes a little disorganised, it also means that winning a Caples should be something to be as proud of as winning a Cannes Lion.
Tonight’s dinner is a little different to most awards shows junkets. It’s smaller, it’s by invitation and it’s free.
When an awards show takes over a big hotel for a gala presentation, they usually try to make money by selling as many tickets and tables as possible. That means they need to offer a plethora of categories and insist that Gold, Silvers and Bronzes are awarded in each.
That way they can lure more agencies to the event.
By contrast, we want The Caples jury to be free to award as many or as few Golds as they want. The only thing that is important is that the work should be unquestionably good.
16 Gold, 15 Silver and 40 Bronze awards were given.
Caples Awards 2019 Gallery
Best in Show
JWT London — “Not an Island” for HSBC View
JWT Londom — “Not an Island” for HSBC View
Best Art Direction
AMV BBDO — “Viva La Vulva” for Essity View
Agency of the Year
CHE Proximity, Australia
With awards for;
“Taken in Victoria” for RACV
“Overconfidence Cover” for RACV
“Safety Hub” for NRMA
Andi Emerson award
This award is in the gift of the jury President. In 2019, Alfonso Marian identified as a person who has given exceptional service to the cause of creativity in advertising and marketing:
Pablo Alzugaray, Founder and CEO of Shackleton
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