About the Caples
The Caples Awards was founded. By BBDO copywriter Andi Emerson in 1978.
She noticed that most direct marketing awards shows recognised and rewarded work based on the results achieved.
From the beginning, The Caples has been a show that recognises and rewards outstanding creativity.
As direct marketing has become a broader church, so The Caples Awards have adapted to include any piece of advertising that is designed to elicit some sort of a response.
Clicks, likes, shares, downloads and view-times all constitute measurable responses to campaigns and over the last few years digital work has comprised an increasing number of submissions.
Today, in its 40th year, The Caples Awards is regarded as being the world's premier creatively-driven direct marketing awards show.
In January 2018, the Caples Awards was acquired by Directory Magazine & Resource (directnewideas.com) and is managed by husband and wife team Patrick and Dorte Collister.
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