The Caples Awards 2020. London

View 2019 Winners → Enter Now →

Photo: Julian Hanford

The Caples Awards is a global advertising and marketing communications awards show run by creative people for creative people to recognise and reward work that works.

It is the world's leading awards show to celebrate creativity in what used to be direct marketing. Today, that's any idea that gets people to respond, to reply, to click, like, link, share or experience the brand at first-hand. It can be measured by media impressions as well as by sign-ups, registrations and sales.

Caples 2019: Lucas Peon and Marina Hidalgo,
Wunderman Thompson London, collecting Gold for HSBC

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You can now upload and pay for your entries at your leisure between now and the final, terminal, absolutely unextendable deadline of May 8th.

Once you have registered, you will be able to access the entry forms.

Register Now →

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The sort of work that wins.
What previous jurors have said.
What this year’s jury is looking for.
From the archives.
All the inside stories about the Caples Awards from around the world.

The Caples Awards 2020
Jury President

Nicky Bullard

After 30 years as a copywriter writing across every discipline, Nicky became the first woman in the UK to be both the Chief Creative Officer and Chairwoman of a major agency.

She has judged at almost every major awards show including The Caples 2018. In 2019 she was Chairwoman of the Direct jury at Cannes Lions.

She has won many awards herself as well as helping others win hundreds of gongs at LIDA and now at MRM/McCann London.

New entry categories for 2020

  • Creative Use of Data
  • PR

Entry Categories

  • Ambient/Guerilla/Outdoor
  • Branded Content
  • Creative Use of Data
  • Digital B to C
  • Digital B to B
  • Direct Mail
  • Innovation
  • Integrated
  • Mobile
  • Not for Profit
  • PR
  • Traditional media
  • Radical new strategy
More Details →

In 2018, when former creative directors Patrick Collister and Duncan Gray took over management of The Caples, recognising that many awards shows had become bloated and expensive, they slashed the number of categories from 26 to 13 today. This means winning a Caples is harder. But more valuable.

At the judges’ discretion, Gold awards may be made for;

Best Copy
Best design/Art Direction
Best in Show

New in 2020, at Nicky Bullard’s insistence, The Courageous Client Award