The Caples Awards 2022. London



Ben Mooge – 2022 Jury President →

Our thanks to BBDO and WPP for supporting creativity

Julian Douglas, Chairman VCCP, winner of the 2021 Andi Emerson award

Our thanks to WPP and to BBDO for supporting The Caples

The Caples Awards is run by creative people for creative people. So when Covid came calling in 2020, we opted to make the show free to enter. And to keep it that way. Free.

We’re not in this to make money but to recognise and reward great work because we know from personal experience how hard it is to do. On the other hand, we need some money if we are to continue to exist.

So we are stoked, chuffed and pumped that both BBDO and WPP are supporting The Caples 2021.

This is such an encouraging message for all of us in the creative community.

In declaring a shared commitment to creativity, both Andrew Robertson and Mark Read together with their Chief Creative Officers David Lubars and Rob Reilly are suggesting that however much the world may have changed recently, the transformative power of a simple idea has never been so important.

We are as grateful for the message as for the financial help.

  • Andrew Robertson
    President/CEO, BBDO Worldwide

  • David Lubars
    CCO, BBDO Worldwide

  • Mark Read
    CEO, WPP

  • Rob Reilly
    Global CCO, WPP

At Caples Central we are singing the names of Robertson, Lubars, Read and Reilly in four-part harmony.

The Caples Awards 2021

Free to enter

Isn’t it time someone changed the model?

Well, we’re committed to maintaining The Caples as the first global awards show that doesn’t want your money. We want your very best work.

We can do this because The Caples is run by creative people for creative people. In other words, we’re idiots. But idiots with a mission. To recognise and reward work that SELLS because we know how darn difficult it is.

FREE – let’s qualify that

Up until April 30th 2021 you can enter work at no cost. After that there is a one-week extension till May 8th BUT we will whack you with a latecomer fee of £350 per campaign. (Each campaign can be entered four times, remember. So it’s not that punitive. The reason we have to do this is late entries lead to big overtime costs which we can’t afford.)

See the ENTRY KIT for details.

You can only enter one piece of work four times

In 2020, some agencies entered all their work into all the categories, indiscriminately, leaving us to sort it out for them. (Thanks!)

In 2021, to make it possible for a wider spectrum of work to win awards, we’re restricting to the number of entries you can make for any campaign or idea to FOUR.

So choose your categories carefully.

Still, it’s four free bites at the cherry.

A new Covid category

We’re introducing the Covid Category – for obvious reasons. This is any idea in any medium that was created as a result of and in direct response to the virus.

Full details of this and the other 13 categories are in The 2021 Caples Awards Entry Kit, HERE

Proud to have branding in asia as our media partner in APAC

Read more here →

The Caples Awards is a global advertising and marketing communications awards show run by creative people for creative people to recognise and reward work that works.

It is the world's leading awards show to celebrate creativity in what used to be direct marketing. Today, that's any idea that gets people to respond, to reply, to click, like, link, share or experience the brand at first-hand. It can be measured by media impressions as well as by sign-ups, registrations and sales.

The Caples Awards 2022
Jury President

Ben Mooge
Chief Creative Officer
of Publicis Groupe UK

Ben began as a junior writer/runner/teaboy at start-up agency Mother, winning multiple awards for QTV, Unilever, ITV and Orange over ten years and helping it become Campaign’s Agency of the Decade.

He left to become Co-Founder and Creative Partner of Work Club, which was Digital Agency of the Year in 2011 and 2012 before being acquired by Havas in 2014.

At Havas, where he was Executive Creative Director, Ben won awards for Carling, Reckitt Benckiser, Heathrow Airport and the Department for Education.

In 2019 he became first Chief Creative Officer to be appointed by Publicis Groupe UK, overseeing the output of Publicis.Poke, Saatchi & Saatchi, Leo Burnett, Digitas, Zenith, Starcom, Sapient, Langland and MSL. Six of the UK’s 10 largest advertisers are clients.

His mission is to supercharge creativity and craft across the whole business with a focus on work that transforms his clients’ fortunes. He has created new ways to collaborate, made important new creative hires and has helped drive new business, winning Samsung, Disney and Puma.

His agenda as President of The Caples Awards 2022 is simple:

“What I want The Caples to do is remind us all of advertising’s purpose. And that is to make the power of creativity work to good effect. I want to further the reach of that power by finding new voices to tell their stories in the most unique and diverse ways. So we’ll be launching a Newcomers category for students and creatives currently outside the industry to help them find a way in.”

Our Judges so far →

Entry Categories for 2021

  • Ambient/Guerilla/OOH
  • Branded Content
  • Creative Use of Data
  • Digital B to B
  • Digital B to C
  • Direct Mail
  • Innovation
  • Integrated
  • Mobile
  • Not for Profit
  • PR
  • Radical new strategy
  • NEW! Response to Covid
  • Traditional media
More Details →


In addition, the jury will present awards for

  • Best Art Direction/Design
  • Best Writing
  • Best in Show, sponsored by BBDO Worldwide

Also, the Courageous Client Award, sponsored by WPP, for any client whose work at The Caples 2021 is evidence of marketing chutzpah and conviction that creativity pays.

In 2018, when former creative directors Patrick Collister and Duncan Gray took over management of The Caples, recognising that many awards shows had become bloated and expensive, they slashed the number of categories from 26 to 13 today. This means winning a Caples is harder. But more valuable.

Caples 2019: Lucas Peon and Marina Hidalgo,
Wunderman Thompson London, collecting Gold for HSBC

Sign up to our newsletter

The sort of work that wins.
What previous jurors have said.
What this year’s jury is looking for.
From the archives.
All the inside stories about the Caples Awards from around the world.