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- Open for entries 3 January
- Free entries close 31 March
- All entries close 14 April
- Judging 5 May – 17 May
- Awards ceremony 23 May
- Sponsored by BBDO and WPP
Download Entry Kit
Download Entry Kit
Newcomers Category 2023
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Ben and Egan win Gold for SCA London
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Rashmi and Granit from Lincoln Uni win Silver
Students and wannabe creatives, here’s your brief:
Our industry urgently requires an injection of fresh creative talent. Create a Direct Marketing campaign that targets 18 to 21 year-olds, persuading them to join our glorious profession.
Closing date for free entries, midnight GMT March 31st. 2023
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Andrew Robertson, President, BBDO Worldwide
David Lubars, Chief Creative Officer, BBDO Worldwide -
Mark Read, CEO, WPP plc
Rob Reilly, Chief Creative Officer, WPP Worldwide
We sing songs of praise to our
sponsors
The Caples Awards is the only global awards show that’s free to enter. Without our sponsors, who have set their competitive instincts aside to support creativity, we wouldn’t have the shoestring on which we run.
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Best in Show Award 2022
sponsored by BBDOAgency: Tribal Aotearoa/DDB Aotearoa
Client: Samsung New Zealand
Title: Samsung iTest
Case study HERE
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Courageous Client Award
sponsored by WPPClient Name: Nayla Tueni
Client Organisation: AnNahar
Title: The Election Edition
Nayla Tueni acceptance speech HERE
The Caples Awards 2023
Jury President
Laura Jordan-Bambach
President & Chief Creative Officer
Grey London
Idiots with a mission
The Caples Awards is a FREE TO ENTER global advertising awards show.
We don’t want your money. We want your very best work.
This is because The Caples is run by creative people for creative people. Idiots. But idiots with a mission. To recognise and reward WORK THAT WORKS, especially WORK THAT SELLS, because we know how darn difficult it is.
Free — up to a point.
From January 3rd through to midnight GMT on March 31st 2023, enter your work free.
From April 1st to midnight GMT April 14th there is a latecomer’s fee of £350 GBP (+VAT in the UK) per campaign. However, a campaign can be entered in four categories, thus costing just £87.50 GBP per entry. Not exactly steep, is it?
This is to defray potential overtime costs getting everything uploaded and ready for the jury.
Four entries per campaign
To give breadth to the awards and to prevent agencies from indiscriminately entering every campaign into every category, no one piece of work can be entered more than four times.
New categories for 2023
Gaming
There is so much great thinking in and around gaming, it deserves its own category.
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Gold in Branded Content in 2022 for 72andSunny with ‘Warzone in Paradise’
Best New Product or Service Launch
The Caples wants to recognise work that works. And nothing tests the creative mind more than this. It is said that 80% of new product launches fail.
Send us your success stories.
Self-Promotion
For any collateral produced by an agency or a studio, a freelancer or a photographer to sell themselves.
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Silver in Direct Mail in 2022 for Colenso BBDO’s Christmas ‘card’
The Small Agency Award.
We are keen to encourage agencies with fewer than 40 people to believe they can compete with the big multinationals.
Whatever the work you’ve made, from mail to POS, from leaflet to email to social, if it’s clever or innovative in any way, we’d like to see it.
Lastly...
We’re changing Radio and calling it Audio, to include podcasts, sound design and music.
We’re getting rid of Digital B to B and replacing it with a broader B to B category.
The Special Awards
What we’re not changing is:
The Courageous Client Award.
This is chosen and given by the President of the jury in recognition of the client who,
from all the work submitted, believed most in the power of creativity.
In 2022, the Courageous Client award was given to Impact BBDO’s client Nayla Tueni,
Editor in Chief of AnNahar newspaper in Lebanon.
The Andi Emerson Award
Also in the gift of the President, this award goes to any individual they believe has made
a significant contribution to creativity in advertising and marketing.
In 2022, its recipient was David Kolbusz, at that time CCO of Droga5 London.
Entry Categories for 2023
- Ambient/Guerilla/OOH
- Audio NEW
- Branded Content
- B to B NEW
- Creative Use of Data
- Digital
- Direct Mail
- Gaming NEW
- Healthcare
- Innovation
- Integrated
- Mobile
- Newcomers
- New Product/Service Launch NEW
- Not for Profit
- PR
- Radical New Strategy
- Self-Promotion NEW
- Small Agency Award NEW
- TV and Video Advertising
Jury Prizes
The jury will award a Best in Show award to one outstanding example of creativity.
This cannot be a Not for Profit campaign and must be for work with clear commercial purpose.
While there are no categories for Best Art Direction/Design and for Best Copywriting/Writing, the jury will identify campaigns they believe demonstrate great craft skills and award them accordingly.
See last year’s WINNERS