The Caples Awards 2022. London
Julian Douglas, Chairman VCCP, winner of the 2021 Andi Emerson award
Julian Douglas, Chairman VCCP, winner of the 2021 Andi Emerson award
The Andi Emerson Award commemorates the remarkable woman who founded The Caples Awards in 1978. It is given to a person who has made an outstanding contribution to creativity.
In 2022, President of the jury Ben Mooge has nominated DAVID KOLBUSZ as its recipient.
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The Caples Awards is the only global awards show that is free to enter. It is run by creative people for creative people to recognise work that works. Without the generous support of BBDO, Publicis Groupe UK and WPP we would not be able to continue.
Big thanks also to Genie, possibly the greatest creative department in the world, for sponsoring the Awards Presentation Ceremony on Thursday May 19th at The Groucho Club.
The Caples Awards is the only global awards show that is free to enter.
It is run by creative people for creative people to recognise work that works.
Without the generous support of BBDO, Publicis Groupe UK and WPP we would not be able to continue.
The 2022 Best in Show Award is sponsored by BBDO
The 2022 Courageous Client Award is sponsored by WPP
The Newcomers Award is sponsored by Publicis Groupe UK. New to The Caples it is a competition for students and those outside the industry looking to get in. Read more here
Proud to have Branding in Asia as our media partner in APAC.
Proud to have Mediabrief.com as our media partner in India.
When you enter your work into The Caples Awards you’re helping us disrupt the model.
The Caples is the first global show that doesn’t want your money. We want your very best work. This is because The Caples is run by creative people for creative people. Idiots. But idiots with a mission. To recognise and reward work that SELLS because we know how difficult it is.
That point is midnight GMT 25th March 2022.
After that there is a two-week extension to midnight GMT 8th April for late entries. To defray overtime costs etc there is a latecomer’s fee of £350 GBP (+VAT in the UK) per campaign.
(NB a campaign can be entered into four categories so late fees are really £87.50 GBP.)
See the ENTRY KIT for details.
In the past, being free to enter, some agencies entered campaigns indiscriminately into all categories leaving us to sort it out. (Thanks!)
If it meets the judging criteria of different categories, a campaign can be entered four times. But no more. Thus the 2021 Best in Show, Wunderman Thompson Bangkok’s "Stay Home Air Miles" campaign for Thai Airways (HERE) was entered in Digital B to C, Mobile, PR and the special 2021 Response to Covid category.
See the ENTRY KIT for details.
1. Healthcare
2. Newcomers’ Award sponsored by Publicis Groupe UK
3. Planet Earth – sustainability and environmental issues
4. Print Advertising
5. Radio Advertising
6. TV and Video Advertising
See the ENTRY KIT for details.
From the winners in the 18 entry categories, the jury will identify The Best in Show Award
From the winning work, they may then award Gold, Silver or Bronze awards for;
Best Writing
Best Art Direction/Design
President’s Awards
Courageous Client Award
The Andi Emerson Award
The Andi Emerson Award is given by the President to any person she or he believes has made a significant contribution to creativity.
Recipients have been:
2019 – Pablo Alzugaray, founder and CEO of Shackleton Group
2020 – Emma de la Fosse, CCO of Digitas London
2021 – Julian 'Dougie' Douglas, Chairman VCCP.
Ben’s agenda:
“I want The Caples to remind us all of advertising’s purpose. And that is to make the power of creativity work to good effect. I want to further the reach of that power by finding new voices to tell their stories in the most unique and diverse ways. So we’ll be launching a Newcomers category for students and creatives currently outside the industry to help them find a way in.”
Read Ben’s bio → Meet the jury →If you’re a student or an outsider wanting to get in to advertising, study the brief here. And submit your work in whatever format you think gives the judges the best opportunity to assess it for clarity of thought and originality of expression. Scripts, JPEGs, videos all acceptable.
Download Creative Brief →