The Caples Awards 2018. London

  • Entries NOW CLOSED
  • Final deadline May 11th 2018
  • Judging May 22nd/23rd 2018
  • Ceremony May 24th 2018


Entries are now closed for the 40th Caples Awards


Aside from getting a trophy to show off and attracting clients


Any campaign showcased in Directory Issues 41~46 gets £50 off their entry.


Clemenger BBDO's project for Melbourne and Transport won 2017 Best In Show.

The Caples Awards is an international advertising and marketing communications awards show managed by creative people for creative people to recognise and reward work that works.

The Caples Awards is the world's leading awards show to celebrate creativity in direct marketing. Today that's any idea that gets people to click, like, link, share, experience the brand at first-hand.

See last year's winners here. Uniquely, The Caples Awards offers entrants the judges' feedback on their submissions; why they did or did not win an award.

Why Enter?

The Caples Awards come to London →

New management

In November 2017, Directory magazine acquired The Caples Awards from Haymarket.

Why Caples?

What's new

  • The Caples Awards move to London
  • Fewer, simpler categories
  • Reduced fees for subscribers to Directory
  • Reduced fees for campaigns showcased in Directory
  • A book of the show mailed free to all clients whose work wins

What's unchanged

  • Illustrious creative judges
  • Celebration of creativity

Double Whammy

In 2018, subscribers to Directory get £50 off all entries. Any campaign showcased in Directory Issues 41~46 gets £50 off.

Check out Directory

2018 Jury President & Judges

Photo of Emma de la Fosse

Emma de la Fosse

Chief Creative Officer Ogilvy UK

Emma de la Fosse is the Chief Creative Officer for Ogilvy in the UK, responsible for the creative output across all of its capabilities and specialisms, facilitating creative integration across the agency and working closely with creative leaders to encourage the best work and seek the best creative talent to propel teams and their work to even greater innovative heights. Alongside working with Ogilvy's newest clients, including British Airways, Boots, Vodafone, Bulmers, NFL, TJX and Mondelez Group's Halls and Trebor to name a few, she is also the Global Creative Director on Kimberly Clark and EY.

Emma's career in advertising began at a start-up agency in London, where she contributed to the agency winning its first-ever Campaign Press award. Prior to her time at Ogilvy, Emma worked in advertising for 11 years, creating brand campaigns in TV, print and radio for a wide range of clients including London Transport, Michelob beer, Thomas Cook, Oddbins, Del Monte, Lemsip, Hertz and the Department of Health.

Upon coming to Ogilvy, Emma spearheaded the charge to improve creative standards in Direct & Digital campaigns across the industry and in particular at Ogilvy. This effort saw the agency win more major awards than any other UK direct or digital agency, picking up accolades from D&AD, Cannes, One Show, Campaign BIG Awards and the DMAs. Emma's affinity with direct and digital disciplines came from her wanting to "make work that makes people do things." Alongside exceptional work, Emma led many successful blue chip new business wins for the agency including British Airways, Bupa, British Gas and Public Health England. She also helped bring to life The Pipe - Ogilvy's pioneering creative talent internship which was open to everyone regardless of age, experience, education or background.

However, Emma's efforts don't exist solely within Ogilvy's walls. She is a passionate supporter of Creative Equals, helping to shape a diverse and inclusive creative community. She can regularly be seen contributing her thoughts across industry press, speaking at events or being a part of judging panels. She was the very first winner of The Drum's Creative Woman of the Year award.

Emma's other job is being a mum to two boys. She lives in inner London and her passions include wild birds, old Beetles, London's history and new inventions. When she is not poring over her collection of antique maps, Emma can be found mostly looking at gorgeous shoes.