The Caples Awards 2022. London

2022 Results →

Julian Douglas, Chairman VCCP, winner of the 2021 Andi Emerson award

  • Andi Emerson Award

    The Andi Emerson Award commemorates the remarkable woman who founded The Caples Awards in 1978. It is given to a person who has made an outstanding contribution to creativity.

    In 2022, President of the jury Ben Mooge has nominated DAVID KOLBUSZ as its recipient.

    Read the citation here

Sponsored by

Media partners

Awards Ceremony May 19th
Sponsored by Genie, the AI-powered talent resource.

2022 Sponsors

The Caples Awards is the only global awards show that is free to enter. It is run by creative people for creative people to recognise work that works. Without the generous support of BBDO, Publicis Groupe UK and WPP we would not be able to continue.

Big thanks also to Genie, possibly the greatest creative department in the world, for sponsoring the Awards Presentation Ceremony on Thursday May 19th at The Groucho Club.

2022 Sponsors

The Caples Awards is the only global awards show that is free to enter.
It is run by creative people for creative people to recognise work that works.
Without the generous support of BBDO, Publicis Groupe UK and WPP we would not be able to continue.

The 2022 Best in Show Award is sponsored by BBDO
The 2022 Courageous Client Award is sponsored by WPP
The Newcomers Award is sponsored by Publicis Groupe UK. New to The Caples it is a competition for students and those outside the industry looking to get in. Read more here

Read more here →

Read more here →

The Caples Awards 2022

Free to enter

When you enter your work into The Caples Awards you’re helping us disrupt the model.

The Caples is the first global show that doesn’t want your money. We want your very best work. This is because The Caples is run by creative people for creative people. Idiots. But idiots with a mission. To recognise and reward work that SELLS because we know how difficult it is.

Free – up to a point

That point is midnight GMT 25th March 2022.

After that there is a two-week extension to midnight GMT 8th April for late entries. To defray overtime costs etc there is a latecomer’s fee of £350 GBP (+VAT in the UK) per campaign.

(NB a campaign can be entered into four categories so late fees are really £87.50 GBP.)

See the ENTRY KIT for details.

Four entries per campaign

In the past, being free to enter, some agencies entered campaigns indiscriminately into all categories leaving us to sort it out. (Thanks!)

If it meets the judging criteria of different categories, a campaign can be entered four times. But no more. Thus the 2021 Best in Show, Wunderman Thompson Bangkok’s "Stay Home Air Miles" campaign for Thai Airways (HERE) was entered in Digital B to C, Mobile, PR and the special 2021 Response to Covid category.

See the ENTRY KIT for details.

6 new categories for 2022

1. Healthcare
2. Newcomers’ Award sponsored by Publicis Groupe UK
3. Planet Earth – sustainability and environmental issues
4. Print Advertising
5. Radio Advertising
6. TV and Video Advertising

See the ENTRY KIT for details.

The Caples Awards is a global advertising and marketing communications awards show run by creative people for creative people to recognise and reward work that works.

It is the world's leading awards show to celebrate creativity in what used to be direct marketing. Today, that's any idea that gets people to respond, to reply, to click, like, link, share or experience the brand at first-hand. It can be measured by media impressions as well as by sign-ups, registrations and sales.

Entry Categories for 2022

  • Ambient/Guerilla/OOH
  • Branded Content
  • Creative Use of Data
  • Digital B to B
  • Digital B to C
  • Direct Mail
  • Healthcare
  • Innovation
  • Integrated
  • Mobile
  • Newcomers
  • Not for Profit
  • Planet Earth
  • PR
  • Print Advertising
  • Radical new strategy
  • Radio Advertising
  • TV & Video Advertising
More Details →

Jury Prizes

From the winners in the 18 entry categories, the jury will identify The Best in Show Award

From the winning work, they may then award Gold, Silver or Bronze awards for;
Best Writing
Best Art Direction/Design

President’s Awards

Courageous Client Award
The Andi Emerson Award

The Andi Emerson Award

The Andi Emerson Award is given by the President to any person she or he believes has made a significant contribution to creativity.

Recipients have been:

2019 – Pablo Alzugaray, founder and CEO of Shackleton Group
2020 – Emma de la Fosse, CCO of Digitas London
2021 – Julian 'Dougie' Douglas, Chairman VCCP.

The Caples Awards 2022
Jury President

Ben Mooge
Chief Creative Officer
Publicis Groupe UK

Ben’s agenda:

“I want The Caples to remind us all of advertising’s purpose. And that is to make the power of creativity work to good effect. I want to further the reach of that power by finding new voices to tell their stories in the most unique and diverse ways. So we’ll be launching a Newcomers category for students and creatives currently outside the industry to help them find a way in.”

Read Ben’s bio → Meet the jury →

The Newcomers’ Category Creative Brief

If you’re a student or an outsider wanting to get in to advertising, study the brief here. And submit your work in whatever format you think gives the judges the best opportunity to assess it for clarity of thought and originality of expression. Scripts, JPEGs, videos all acceptable.

Download Creative Brief →

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The sort of work that wins.
What previous jurors have said.
What this year’s jury is looking for.
From the archives.
All the inside stories about the Caples Awards from around the world.