The Caples Awards 2024
Executive Creative Director, Deloitte UK
Started life working in traditional ad agencies. Won a few awards and discovered ‘integrated’ campaigns. Became Creative Director at IMP (part of DMB&B) an integrated agency, won a few awards and took it top of Campaign’s Creative League. Co-founded LIDA, M&C’s ‘most creative and commercial start-up’ and discovered the excitement of digital campaigns. Joined as ECD at Wunderman after it had merged its ‘interactive’, direct, and automotive divisions. Won a few awards and discovered global campaigns were fun, but not conducive to having a family. Enjoyed a short stint at Draft FCB as ECD then gyro:UK as CCO and discovered the intellectual challenge of B2B campaigns. Won some awards. Met a client from Deloitte who suggested my skills could be better employed helping consultants articulate their thinking. Currently ECD at Deloitte heading up the in-house agency. And still winning awards.
David is an old friend of The Caples.
He’s been a winner and he’s been a juror.
Here he is judging The Caples Awards in 2018.
PG Aditiya Co-founder and Chief Creative Officer, Talented, Bangalore
PG Aditiya is the creator of India's most awarded campaign ever: The Unfiltered History Tour, an undercover tour of the British Museum's disputed artefacts - for VICE Media. He was the CCO of Dentsu Webchutney until 2022 and is currently building Talented, an employee-owned independent creative agency, which he co-founded along with Gautam Reghunath (Dentsu Webchutney's ex-CEO) and the core team of the Unfiltered History Tour.
Over the years, PG has helped lift India's credentials at festivals like Cannes Lions, The One Show and Spikes Asia - through campaigns such as “Why is this a Swiggy Ad”, “Travel on ClearTrip" and Flipkart's “Hagglebot”. PG has also been recognised as Creative Person of the Year by Campaign, as APAC's #1 CCO by the One Show and as India’s Creative Agency Leaderof the Year by the IAA.
Pedro Americo Executive Creative Director, McCann Germany
Pedro Americo is a globally awarded creative and a punk rocker from Brazil. With 18+ years of experience and having worked in different countries such as the UK, Romania and Brazil, he is currently living in Germany, working as Executive Creative Director at McCann Germany.
Throughout his advertising career, Pedro has worked for clients such as Mercedes Benz, Ford, Nike, Opel, Volkswagen, o2, Katjes, Ikea, German Red Cross, Coca Cola, L’Oreal and many others. His creative work has been recognised at all major award shows, but the award he’s proud of the most is the one he got from Dynamite Magazine with his Brazilian band, Hill Valleys, for the best independent rock album of the year in 2005. Pedro was also part of the jury in several award shows such as Cannes Lions, Eurobest, D&AD New Blood, NY Festivals, Webby Awards and The Caples.
Andrej Arsenijevic Executive Creative Director, Commonwealth McCann, Dubai
Andrej serves as the Executive Creative Director at Commonwealth McCann Dubai, where his primary focus is delivering exceptional creative work for Chevrolet and General Motors. With extensive experience in senior creative roles at BBDO and Cheil, his work has been honored with over 60 prestigious awards across various advertising categories and featured in prominent global publications.
In addition to his responsibilities at Commonwealth McCann, Andrej proudly holds the position of Sustainability Ambassador within the IPG agencies in the Middle East. In this role, he leads a dedicated team of Sustainability Champions, working collectively towards global and regional sustainable business transformation initiatives.
Beyond his professional endeavors, Andrej shares insights on diverse topics such as creativity, social impact, advertising, innovation, leadership, and sustainability. He actively contributes to the Creative Leadership Council, AmCham UAE, Advertising Business Group, McCann Sustainability Champions Team, and the IPG Sustainability Allies group, playing a role in shaping the industry's future landscape.
Luke Ashton Senior Creative, VCCP
Luke is from Guernsey in the Channel Islands and started his career as a fund manager at Barings Bank. Until it crashed two weeks later. Realising that making millions in offshore banking and retiring early wasn’t for him, he left for the UK mainland and started as a copywriter on McLaren F1 at an agency in Leeds.
He flew on from there to become a travel writer, tree planter and fork-lift truck driver in Asia and Australia for a couple of years and then moved to London to become a Creative Director at DDB London.
After various awards, he moved down the road to AMV BBDO, where he was in the room when they won the Cannes Direct Agency of the Year. More importantly, he co-founded the agency band and played in goal for the creative’s footy team.
He then freelanced for a few years, specialising in international accounts. A highlight was working with Cheil Worldwide in Seoul and shooting a Samsung TVC with David Beckham and 3x Oscar-winning director Emmanuel Lubezki, voted Best London Olympics TV ad by the UK public. Although it didn’t trouble the award juries…
He then co-created the global Samsung ‘Launching People’ campaign which won multiple gongs at Cannes and led to him joining Cheil Worldwide full time as a Global Creative Director in Seoul. Here, he created global campaigns for Samsung and Chevrolet whilst travelling across South Korea to experience a country, cuisine and culture like no other.
Upon his return to London he teamed up with Art Director Matt Allen, and they are now working at VCCP as a Senior Creative team and loving it.
Jaime Azurmendi Creative Director, Cheil Spain
Jaime Azurmendi has over 10 years of experience in innovation and digital. His career is based on a utility mindset, mixing creativity, storytelling and tech to make brands useful in people’s lives.
Jaime has worked for independent and global network agencies such as Bob, Btob, Fullsix, Havas Now and, since 2020, Cheil Spain. Throughout his career, Jaime has created numerous campaigns where creativity has met data, the internet of things, apps, physical devices and, more recently, AI for clients such as Samsung, Banco Santander, Coca-Cola, San Miguel, Axa, Mahou, Fox, Milka and Visa.
His work has been recognized with more than 100 awards at festivals such as Cannes Lions, D&AD, One Show, Clio, ADCE, Eurobest, Lia, El Ojo Iberoamerica, El Sol and The Caples Awards, among others.
He has been a jury member of Eurobest and several Spanish festivals.
Paul Banham Chief Creative Officer, Mullen Lowe MENA
Before his current position, Paul was the Regional Executive Creative Director at FP7 McCann Dubai and at JWT Dubai. Prior to that, he was the Digital ECD of JWT London and the European ECD at Agency.com. In his 20+ years as creative chief, he's steered the way to 22 Agency of the Year titles and his work has collected more than 700 awards for creativity and effectiveness. He's been ranked in the world's Top 50 ECDs four times - 2008, 2015, 2017 and 2022. He's judged at D&AD, Cannes, One Show, Campaign Big, NYF, IAB, Caples, Immortals, Loeries, TIKTOK and many other global shows and he has spoken on a variety of subjects at the likes of Cannes, Lynx and for the Interactive Advertising Bureau. His work/opinions have been published in many advertising books/annuals and in The Guardian and The Wall Street Journal.
After leaving the big smoke for the sandpit in 2012, he helped steer FP7 McCann to the enviable position of Nu1, 'The World's Most Effective Agency' (Effie's) 2015 and placed them onto the Contagious Pioneers Top 10 Most Creative Agencies list in 2016. Currently he's working to lift MullenLowe MENA to equally lofty heights. Since joining, the agency has collected 150+ global awards and three Agency of the Year titles, including Campaign Tech's Global Agency Of The Year in 2021 and New York Festivals Regional Agency Of The Year 2022. Mullenlowe MENA also ranked 2nd globally at the AMEs after collecting the Regional Platinum Award for "Double Moon" for the UAE Government Media Office. That aside, Paul has chaired one and sat on two other global creative councils (McCann, JWT, Mullenlowe). He's been a guest lecturer at various universities, where he likes to give the benefit of his experience to tomorrow's creative superstars.
Ian Bates Founder and Creative Partner, Firehaus Bristol
He's been places and done stuff for a long time. Remarkably he believes his best work is still ahead of him. Enthusiast or madman? Spent much of his career with brands at the intersection of creativity, data and technology. Now totally focussed on the HE sector, "Because if we get that right better stuff will happen in the world".
Daniel Bnaya Chief Creative Officer, Blanco, tel Aviv
Daniel started his advertising career in 2018 as a copywriter at Havas Tel Aviv and four years later became the most-awarded Executive Creative Director in Israel.
Since September 2022, Daniel has been the Chief Creative Officer at “blanco”, an independent agency in Tel Aviv. His leadership has already marked a significant milestone, with blanco being the first-ever independent agency in Israel to win at the Cannes Lions Festival.
Over the past years, Daniel's work has been recognized in Cannes Lions, The One Show, Clio Awards, The Caples Awards, Golden Drum, Gerety, FOMG, Smarties, and Lurzers Archive. Despite these remarkable achievements, Daniel usually refrains from bragging about them. The only exception is when he's writing his own biography in the third person, a task he finds ridiculous but satisfying.
Lenna Boland Group Creative Director, Ogilvy & Mather Australia
A primary school teacher in Tasmania, pouring pints of Speckled Hen in Bath, the PA to the director of a top legal firm in London, Lenna's unconventional journey into advertising constantly fuels her writer's imagination. With nearly 20 years in the industry, she's shaped Australian brands of all kinds through multiple award-winning campaigns.
Currently a Creative Director/Senior Writer at Ogilvy Melbourne, her work includes the creation of iconic campaigns for AAMI Insurance (think Rhonda and Ketut, AAMI Warning Spots, AAMI Rest Towns (Gold Cannes Awarded) as well as working on numerous Australian brands such as Bank of Melbourne, BP, Hostplus, PUMA, Vic Govt, Myer, Australia Post, Motorola, Crown Casino, McCain, and Mondelez.
Throughout her career, Lenna's creative work has received numerous accolades both locally and internationally. Her achievements have been recognised at awards such as MADC, Award, The One Show, D&AD, New York Festivals, AdFest, Ad Stars, APAC Effies, Australian Effies and Cannes Lions not to mention The Caples Awards. Her philosophy on any communication is to keep it interesting, keep it real: “My biggest advice, as always, comes from my mum: ‘Sometimes it may be a bit whiffy but gold is always to be found on the bus. Onwards’
Istvan Bracsok Chief Creative Officer/Founding Partner at White Rabbit, Budapest
Istvan set up the independent ad agency White Rabbit Budapest with his partners in 2006.
His creative work has won him awards at all the major international shows such as Cannes Lions, D&AD and The Caples. He has won more than 10 Effies, including the first ever Hungarian Effie Grand Prix, a German Effie Grand Prix and a Global Effie Grand Prix.
He has been a juror at just about every international festival and is a member of D&AD, The One Club, Art Directors Club Global, Art Directors Club of Europe and The International Academy of Digital Arts and Sciences.
He is a D&AD New Blood Academy Mentor, LIA Coach and MadStars Global Academy Instructor as well as being an examiner at VISART Academy Of Arts.
He is a Founding Partner and member of the Global Creative Council at by The Network
When he is not making ads, he likes to take care of his exotic houseplants or count clouds. He happily opens a bottle of wine to accompany any of these activities.
Jonathan Butts President, Blackwing Creative. San Francisco
Jonathan is a Chief Creative Officer with 20+ years of industry experience. He began his career as a copywriter, worked his way up to Creative Director and SVP positions at Brann Worldwide (Havas) and Publicis Groupe, and currently runs a boutique creative firm recognized for seven consecutive years by Ad Age as one of the top B2B agencies in the U.S.
Jonathan’s creative leadership (and the hard work of his teams) on Microsoft, HP, Google, Visa, and other leading brands has been recognized with hundreds of awards from the usual bevy of industry competitions, including The One Show, Communication Arts, New York Festivals, International ECHO Awards, ADDY Awards — and the International Caples Awards.
In his spare time, Jonathan is an avid shutterbug and aficionado of all things fantasy and sci-fi.
Katie Carruthers Creative Director, RAPP UK
Katie started out as a copywriter writing everything from radio ads to brochures to websites, in agencies such as Agency Republic and Digitas. She’s now a Creative Director at RAPP (and writes teen science fiction for kicks). She’s picked up a fair few awards along the way, such as Cannes Lions, BIMAs, Campaign BIG awards, Creative Circle, and more. She loves helping others make their way in the industry and so regularly mentors at boot camps, speaks at industry events for the likes of Creative Equals, and runs work experience placements for students. She also judges awards such as the Campaign BIG Awards, Creative Circle, Major Players Awards and now The Caples.
Juan Cenóz Creative Director, VCCP Spain
Jaun started as a copywriter at IMC Buenos Aires while still finishing his advertising degree at the Universidad del Salvador.
At 30, he became the Executive Creative Director of IMC and, after working in Brazil, Mexico and Chile, he moved his creativity to Spain.
Settled in Madrid, he worked for the first two years at 101, one of the most important digital agencies. In 2010 he joined Tapsa Y&R. In 2017 he moved to Paris to take the position of Global Creative Director for Danone. After a year he returned to Spain where he worked for Netflix and Spotify at a European level in Mediamonks. In 2019 he arrived at VCCP as the Creative Director of O2.
He has been a jury member and has won awards at the all the world’s main advertising festivals.
In his spare time he rides his bike, travels the world and reads everything that comes to his hands.
You can see Juan’s portfolio at: https://www.behance.net/elcenote
Trevor Chambers Creative Director and agency leader, Kindred (in-house agency for TSB Bank UK.)
Over 35 years of industry experience across traditional advertising and direct agencies, including brand and design, digital and now in-house teams. Working industry knowledge in fashion, financial services, gaming, alcohol/spirits, technology, sports, motor, education, energy, charity. Have I missed any?
Awarded work includes Campaign Digital, DMA, Revolution, BIMA, IPA, NMA and D&AD, plus Design Effectiveness awards from the DBA and a BIMA for eCommerce. A long-time lover and supporter of the Caples Awards and the creative standards it sets. Haven’t won a Caples award yet but trying.
Elsewhere, a trustee and leadership team member of African conservation and wildlife charity tofauti.org. In my spare time, you’ll find me dressed in lycra and pedalling up mountains in Europe.
Leonardo Chiesi Chief Creative Officer, MRM Santiago
Leo is a Chilean Creative with over 15 years of experience in the advertising industry, currently with MRM Santiago where he is the lead creative director for LATAM Airlines.
As well as LATAM Airlines, Leo has worked for local and global clients including NotCo, Nestlé and Santander and his work has been awarded at festivals such as Cannes Lions, LIAA, The One Show, Webby Awards, Caples Awards, El Ojo de Iberoamérica, ACHAP and Effie LATAM.
Alan Cinnamond Head of Visual Communications, CDM x TBWA\Health
Alan has worked as a Creative Director in Advertising, Brand Strategy, Broadcasting and Health & Pharma, in London and Sydney, on some of the world's most loved brands and products, solving their business problems with creative and engaging ideas.
He’s won numerous creative awards in the numerous creative awards shows but is most proud of being one of only a handful of Creative Directors to win Cannes Lions for Digital, Cannes Lions for Advertising and Cannes Lions for Broadcasting.
Ron Copeland Creative Director, Rodgers Townsend, St. Louis
Ron is a strategically-minded designer at heart, with an award-winning track record of evoking a response for some of the world’s largest brands.
He currently leads the State Farm business at Rodgers Townsend DDB in St. Louis, where he’s spent decades solving complex problems with elegantly simple, unexpected solutions. His obsession for blending the art and science of targeted marketing has helped grow brands such as AT&T, Bank of America, Monsanto, AB/InBev, Energizer Batteries and Enterprise Holdings.
An internationally acclaimed, hands-on creative leader, Ron still enjoys rolling up his sleeves to do the work—yet always makes time for one of his most honoured traditions serving on the jury of the Caples Awards whenever called upon.
Beyond work, he is happily married, raising two artistic daughters and can’t wait to plant this year’s vegetable garden. Fair to say, Ron believes in nurture and nature in all aspects of life.
James Cowie Group Creative Director, DDB Melbourne
Having spent ten years in the U.S. running accounts like Budweiser and Michelob Ultra (not to mention a bunch of other non-beery accounts, too), James returned to Australia and now works at DDB Melbourne as a Group Creative Partner. Along the way, his work has been recognized at every major international advertising award show including Cannes, D&AD, The One Show, The Webby Awards, The Clios to name a few. And he has made a Superbowl spot that was voted in the top five by USA Today.
Haylie Craig Creative Director, Colenso BBDO Auckland
Firstly, I have a babyface. Everyone says it’s a good thing. Until you get ID checked/carded everywhere you go or mistaken for an intern. I’m 34.
Anyway...I’m not just another creative. I’ve never fitted in a neat box. Why be the same? That’s boring. Even as a Creative Director I’m not your traditional type in any shape or form.
I bring a unique perspective on how creativity can help solve complex societal issues and business problems. I work best where innovation and technology meet human-focused creative solutions.
I enjoy understanding how things work, whether that be tangible, intangible, new tech, old tech, no tech, human behaviour or everything else really. I question things. And I don’t accept things as they are just because it's the way that’s always been done. Why? Why this way? Can it change? Is this the best way? Who said so? Who is being left out or forgotten?
I’m currently a Creative Director at Colenso BBDO, previously a Creative at Google, We Are Social and various other creative places and spaces.
Neil A Dawson Neil A Dawson & Company / TVE
Neil is a multi award-winning Creative Director with over 30 years experience in the advertising business.
He was the first CD to win back-to-back Grands Prix at the Cannes Advertising Festival. His VW Wedding ad is the most awarded print ad in advertising history.
Neil has creatively led many international accounts in his career including Johnnie Walker, Philips, Bacardi and Nissan.
Neil is well travelled having worked in New York, Berlin, Johannesburg, Cape Town, Dublin and London.
In 2019 Neil started his own business and amongst other accounts has been creating global work for ASICS.
A passionate advocate of creating emotional connections between brands and consumers, he has just completed the feature documentary, Mind Games - The Experiment for ASICS. It is streaming now on Amazon Prime.
Richard Denney Executive Creative Director, St. Luke’s, London
Rich began his career in 1996 as an Art Director at Y&R, picking up a Gold Lion for his St Mungo’s interactive cinema commercial in his first year.
From there he moved to Saatchi & Saatchi creating notable work for Visa and the NSPCC, including the multi-award-winning Carlsberg ‘Old Lions’ campaign.
After this, he moved to DDB as Creative Director and created award-winning work for Volkswagen, Budweiser, Harvey Nichols, The Economist, Kwik-Fit, Tropicana and Virgin Media.
In 2011 he joined MullenLowe London as joint ECD and quickly turned the agency around creating campaigns for Halfords, Morrisons, Unilever and MicroLoan.
In 2016 MullenLowe London was named ‘Most Effective Agency of the Year’ at the inaugural UK Effie awards for work on MicroLoan and the Electoral Commission and followed it up by retaining the title in 2017 with work for RedrawTheBalance, which also won EuroEffie gold.
In August Rich 2017 moved to St Luke’s London as Executive Creative Director and works across the agency’s accounts including KP Snacks, South Western Railway, Heathrow and Which?
In 2020, at the height of the pandemic, he created the UK’s biggest behaviour change initiative, #stayhomenow, and has most recently worked on the multi-award-winning #GoGrabTheButterkist campaign. Rich has been named among Campaign Magazine’s top twenty Creative Directors.
Mark Denton CEO, ECD and tea boy at COY! Communications.
Mark Denton has been working in and around advertising for nearly half a century, immature man and boy. He’s worked at loads of jobs from paste-up artist at the now defunct Bridge Advertising to a storyboard artist at Leo Burnett.
He’s been a creative partner in his own ad agency (Simons Palmer DENTON Clemmow and Johnson) and has won an obscenely large number of awards, especially if you count silvers and bronzes (and he does count them - regularly).
Oh yes, he became the oldest intern in town last year with a six-week stint at Grey London.
Alejandro Di Trolio Chief Creative Officer, Cheil Spain
Alejandro is a multi-awarded winning creative focused on digital creativity and innovation. For more than 18 years, he has been working in Latin America and Europe. Over these years, he has led multidisciplinary creative teams to find new disruptive ways to connect with audiences.
Alejandro has extensive experience in independent and global network agencies on Europe and LATAM. During his career, he has worked with brands like Samsung, IKEA, Coca-Cola, Toyota, Amazon, Volkswagen, Domino´s Pizza, and Red Bull generating creative strategies and brand positioning in diverse markets. Now he’s leading the European Creative Council of Cheil with more 10 countries of the network focus on digital creativity & innovation.
He had serve as a Jury member for Cannes Lions 2020-2021-2022, The One Show, Eurobest, LIA, El Sol Festival, CdeC, El Ojo de Iberoamérica, ADCE, Immortal Awards (LBB), FIAP and, of course, The Caples. He has won more than 200 internationals awards, like Cannes Lions, D&AD, Clio, Effie Awards, The One Show, Caples Awards, Lia Awards, CdeC, El Sol Festival, FIAP, Lovie Awards, IAB Inspirational and Ojo de Iberoamérica.
Recently, Alejandro has helped Cheil Spain become the Number Two Spanish agency for Cannes Lions by number of metals obtained at the 2023 festival.
Federico Fanti Chief Creative Officer, FP7 McCann MENAT
Federico is a global creative leader who has worked for over 20 years in Europe, Asia and the Middle East.
His forte is building relationships with clients and creating integrated campaigns, which have brought him 200+ creative awards through the years.
He has worked for some of the big networks such as McCann-Erickson, Young & Rubicam and BBDO and was lucky enough to win some of the most coveted industry accolades (Cannes, Epica, D&AD, LIA, CLIO, Eurobest, One Show, Spikes, Lynx, New York Festival among others). After 10+ years in Italy, he moved to Russia to become Executive Creative Director at Young & Rubicam Moscow, where he led the team to their first-ever Cannes Lion (followed by nine more Lions in the next five years) and becoming the most awarded agency of Russia (AKAR ranking 2015).
Next, Federico joined BBDO Guerrero in Manila, working for brands like Cornetto with a global and regional position. The work he helped produce at BBDO led to his being listed by Best Ads Creative Rankings among the top 10 Executive Creative Directors in the world in 2020.
At the beginning of 2022, Federico joined FP7McCann MENAT as Chief Creative Officer. In his first year in the Middle East, Federico won nine Cannes Lions (the highest number of lions in the MENAT region) and he helped the agency to score big in numerous other international shows.
Despite his many achievements, Federico defines himself as fortunate. “I have had the privilege of working with the best talents of the industry. I will never stop thanking all the relentless, resilient, passionate heroes who shared my creative vision. There is no success without a great partnership between my team and my clients”.
Federico’s mantra? Instinct, passion and a bit of stupidity. For every 10 stupid ideas you will get one amazing one. You need to go through stupid to get to seriously smart.”
Philippe Fass Executive Creative Director - Happiness
Philippe Fass is an Executive Creative Director who has worked at different agencies between London and Brussels. Each agency had its own very clear mission statement. And together, they pretty much sum up what Philippe stands for:
Nothing is impossible.
Inspiring brands to become better.
We do everything to make people happy. Because happy people make great work. And great work is what makes people happy.
Over the last 20 years, Andrew has created work for some of the most iconic brands across Australia, Asia, and the USA. He spent 10 years at Droga5, which was serendipitously named ‘Agency of the Decade’ by both Adweek and Adage the year he left. Andrew then moved back to Australia to lead the creative team at Leo Burnett. Since then, Leo Burnett has been named Australia’s no.1 most awarded agency, winning countless awards for creativity and effectiveness, including a number of gold awards at Caples and a Cannes Grand Prix for innovation.
Martin Ginsborg Co-Founder of creative thinktank KeepItStupidSimple, Denmark
Martin is the former Executive Creative Director of Anomaly Amsterdam and of Grey Nordics. His work for clients like H&M, Carlsberg, Rolling Stones Magazine, Heineken and Diesel, has earned him a shelf full of animal-shaped trophies and a place in the MoMas permanent collection. When he is not travelling and creative-directing things, he is being creatively directed by his two young, energetic boys.
His documentary “Kill your Darlings” for Togetherr was a wake-up call and a love letter to the advertising industry, challenging the very business of creativity. It’s a 40-minute film and you can see it at: https://martinginsborg.com/KILL-YOUR-DARLINGS
Livio Grossi Creative Director, Dentsu Redder Vietnam
Made in Italy, MTV-raised and Asia-adopted, Livio is a Metal Rooster fuelled by pizza, pasta and cafe suadá.
Passion-driven and craft-obsessed, he currently leads a team of 35+ chasing big ideas and head-turning executions.
Working with the most progressive local (and international) brands, Livio believes in agency-client partnerships, building together not just stand-alone campaigns but consistent and engaging narratives.
Rik has a mini panic attack any time he’s asked to describe what he does. You could say he’s a T-shaped, multi-talented renaissance man. Or you could say he’s a dabbler that’s tried his hand at all sorts. Thanks to all the supremely talented colleagues he’s worked with over the years, Rik can also boast of his multi-award-winning prowess.
He started out as a copywriter in the UK’s best direct marketing agencies (Proximity, EHS, TMW, Ogilvy). Then he became a web nerd and as Creative Director helped build one of the UK’s first digital agencies: taking it from 4 people to 200. Along the way Rik got into online content creation while also editing of a few print magazines.
When the agency world finally became more integrated, he climbed the slippery career pole to become Chief Creative Officer at RAPP and somehow also ended up acting as global digital strategy lead on the Philips business.
Now, after a lifetime of rewarding/stress-inducing time at the big agency networks of Omnicom and WPP, Rik lives in New York and partners with his CEO to run the US business for leading independent brand consultancy, Brandpie, where he also heads up the firm’s go- to-market practice.
Sue Higgs Executive Creative Director, Dentsu Creative UK
Sue is an impassioned anti-bullying advocate and equality campaigner. She is an in-demand speaker and international juror, including at Campaign BIG, Cannes Lions, D&AD, Clios and Creative Futures. And The Caples, of course.
With a career spanning 30 years at agencies including Grey, Publicis, O&M and M&C Saatchi, Sue is known for her culturally relevant and purpose-driven work on some of the world’s biggest and best-loved brands. As Group Creative Director of Grey London for four years, she put Captain Birdseye back on the map with a much-needed makeover; launched Nokia’s Bond campaign for ‘No Time To Die’; and created a fundraising campaign for M&S using real breast cancer survivors to fund life-saving research. Driven to support diversity and equality throughout her career, at Grey she created a striking campaign for Gay Times’ charity Amplifund, while her Ogilvy film for Kick It Out highlighted the unacceptable homophobic language prevalent in football and made front page news.
Speaking out against workplace bullying, she recently shared her experience on LinkedIn and in Campaign, prompting a huge response and pushing the topic up the industry’s agenda. She is also a SheSays Momma mentor, part of the Uninvisibilty Project and board director of the Circle Collective, a social enterprise that helps young people to work.
Bridget Johnson Founder and Creative Director, Sticky-Net, Ireland
Bridget’s career spans 25 years, two continents and the island of Ireland, where she now lives and works. She’s led global accounts, creative departments and social missions, entertained, seduced and annoyed ad audiences in equal measure and still loves the challenge of surfacing gasp-worthy ideas which have impact.
She’s done all of this for agencies like Ogilvy & Mather South Africa; M&C Saatchi; TBWA, BBDO, The Riverbed Agency, and Ireland’s most creative and effective independent agency, Boys & Girls. In this time, she has earned her fair share of awards at all the top International and local shows (Cannes Lions, D&AD, The One Show, Clios and Effies).
Most recently, Bridget has started her own collective, Sticky.net, where she works with partners across Ireland, Europe and South Africa on interesting or challenging projects and brands.
Bridget is incredibly happy to be judging the Caples Awards again this year. Not only because the work will be a power-shot of the best in the world for 2023/24, but because the judges are of an extremely high calibre too. A few GOATs (Patrick’s word) on the panels, so she will do her best not to act like an ox.
Andrew Jolliffe Copywriter
Advertising is my third career. After being an organ builder and firework display operator, I was taken in like a lost dog by Ogilvy London as a copy trainee in 1993. From there I joined BBH, ran my own agency then fled to Ogilvy Paris in 2008 as head of copy on the likes of Grey Goose, IBM, Coke Zero, Vuitton, Europcar and Dove. Finally, I’ve settled in the Italian Alps and freelance every day and many nights.
I’ve won some golds and silvers like us all, written the video that won France the 2024 Olympic Games, named “Illucity”, the world’s first virtual reality theme park and “Voce Viva”, Valentino’s perfume of 2020, and got a BAFTA for the short “Potapytch” with the animator Darren Price.
Outside work, I’ve run a music festival, sung under Claudio Abbado, André Previn and Leonard Bernstein, written for Tatler, composed classical music, visited the DMZ between the two Koreas, met the Queen Mother, bless her, fed Paris’s homeless and tried to play the cello. To me, life experiences kindle ideas. Scouring the web is like trying to buy them from a vending machine.
Laura Jordan Bambach
Most recently President & Chief Creative Officer at Grey London, founder SheSays & OKO, speaker, author & artist. An award-winning creative with a long history of innovative commercial work. Entrepreneur, founder, innovator. A firm believer in the power of creativity to make positive change.
One of the world’s few female Chief Creative Officers, she is the former president of D&AD, has been named twice as one of Britain’s most influential people in the Debrett’s 500 annual list, scooped up Individual of the Year at the Dadi Awards and been awarded an honorary doctorate for her services to graphic design from University of the Arts London. The Guardian called her a “digital female icon”.
In 2018 she received the Alumni Award for Art and Culture from the University of New South Wales and was one of BBC’s 100 Women.
Laura is also a co-founder of SheSays, a global volunteer network which works to get more women into the creative industries. With over 90,000 members operating in 55 cities worldwide. She is also a co-founder of The Great British Diversity Experiment, the largest practical experiment in diversity and its contribution to commercial creative practice.
She lectures around the world extensively and has been a jury member or chairman on many prestigious industry awards including D&AD, Cannes Lions, ANDYS, The British Arrows, Campaign Big Awards, Creative Circle and The Caples Awards.
Laura continues her arts practice exploring areas of identity and gender and is also a trained taxidermist.
Dave King Co-Founder and Creative Partner, Wolfking
Since starting the agency in 2018, Dave has worked with such prestigious clients as Audi, Allianz, The National Museum of Australia, National Australia Day Council, Mercer Super, JobAdder, FareHarbor, Automotive Superstore and SleepMaker.
Prior roles included ECD at Innocean Sydney, Chief Creative Officer at Whybin\TBWA Auckland, Joint CEO and ECD of M&C Saatchi New Zealand, ECD at Aim Proximity Auckland and before that, National Creative Director Direct for M&C Saatchi Australia.
Whilst at M&C Saatchi Australia, the agency was recognised as Direct Agency of the Year six years straight and always amongst the top 20 Agencies in the World. At Aim Proximity he led the agency to No 2 in the World and he was rated No 3 Creative Director in the World*.
Dave has won multiple awards at D&AD, One Show, Adfest, AWARD, Axis, Clio, ADMA and LIA. Most importantly, Dave has won over thirty Caples Awards including Best of Show and multiple Golds. To top it off, in 2011, Dave was awarded the Irving Wunderman Award at the John Caples Awards in New York. One of the most prestigious awards in the world of advertising, this trophy is given to a creative with a body of consistently great work over a number of years.
Dave has been Chairman of Judges at AWARD three times, Adfest twice and D&AD once. He has also served at Cannes Lions, twice, NY Festivals, Axis, ADMA, Adstars, Cresta and RSVP juries.
Rob McDowell Associate Creative Director, Leo Burnett, Chicago
A native Kiwi, Rob kicked off his Art Direction career at DDB Auckland in 2005. It was there he cut his teeth, hoarded awards and traded in that Junior title in for a Senior one at Leo Burnett Melbourne in 2012. Flash forward six years and he’s moved half a world away, now an ACD at Leo Burnett Chicago, where he currently works. Some of Rob’s favourite produced work includes a campaign that transformed Wing Stop fans into walking billboards with out-of-home ads printed on hoodies and more. Additionally, Rob’s "Clone Machine" campaign for Coors Light holds a warm place in his heart. That work generated a billion earned impressions by enabling people to create digital doppelgangers that could stand in for them during video conference calls.
Andy McLane Creative Director, Anything is Possible (Brighton, London, Manchester, Cape Town)
After abandoning a short-lived music career in the 80s, upon the advice of Robert Plant, Andy has been working in the creative industry for about 35 years.
As a self-confessed 'creative chameleon' he is driven by chasing and creating 'the next big innovation' whether it be direct marketing, data, digital or SEO, and has formed a gigantic snowball of knowledge as he's rolled through agencies like BBH, TBWA, Tequila, GGT, VCCP, Craik Jones, M&C Saatchi, AKQA, Reading Room, Aqueduct, SFW and many more besides. Award-winning work for brands like The Army, Audi, Levis, O2, British Airways and many more besides has followed. Andy has two great passions - developing new talent, learning from the next generations of creatives, and subsidising extracurricular involvement in several musical ensembles that he keeps secret from Robert Plant.
Becky Morriss Creative Director, DDB Melbourne
Becky Morriss is a Creative Director with over a decade of experience in the industry.
She’s passionate about ideas that can have an impact for good. And over the course of her career, she has worked on multiple award-winning campaigns for some of Australia’s largest brands, including Coles, Porsche, Dulux and Mars.
Becky is a proud member of the Aunties, a Melbourne-founded sisterhood and support system that inspires, protects, and champions women of all ages and backgrounds across creative industries.
Her notable achievements include developing The Creative Index, which puts a value on Australian Creativity. The transformative tool demonstrates that creativity holds intrinsic value and the potential to shape the future of the entire country and ignite enduring change.
Dave Newbold Creative Director, House 337
Over the last 25 years Dave has worked at some of London’s best agencies including House 337, Engine, Leagas Delaney, Atomic London, CP+B London, DDB London, Profero, Iris and Cheil.
As a creative director he has overseen the creative output on MINI, Barclays, PayPal, National Army Museum, The Royal Society of Blind Children, Samsung and Peroni.
He has won over 100 industry awards including 4 Cannes Lions and 7 D&AD pencils.
His work has been recognised in every media category from PR & Media, to Print, Posters, Digital/ Social, DM, TV and Installations.
Dave has a passion for creating work that populates culture.
His recent Peta campaign was at the centre of a debate about Christmas traditions on two separate TV channels.
Other examples include a fund-raising Match Attax card for deceased QPR footballer Kiyan Prince; a 16ft ‘London’s Lungs’ installation for E.ON, highlighting London’s air quality, featured on ITV and BBC news; and the 12th most viewed Ice Bucket Challenge for Samsung and The MND Association.
Outside of advertising, Dave’s proudest moment is designing ‘Half & Barf’ football scarves protesting Half & Half Scarves. The scarves have been exhibited at The Design Museum, and have been featured in the Daily Telegraph, The Independent, Shortlist magazine as well as on BBC5 Live.
Antoinette Ribas Creative Director, FamousGREY Brussels
Working for several Agencies such as Mc Cann, MortierBrigade, Air, DDB, OgilvySocialLab, BBDO and since January 2024 at FamousGrey, I have been given the opportunity to collaborate with brands like IKEA, Toyota, Volkswagen, Audi, Touring, Lima, Amnesty, Doctors without Borders, ING, Deutsche Bank, Le Soir, Orange, Proximus, Helleman’s, Bacardi, Delhaize, Nespresso and many others.
Thanks to the coming-together of creative agencies and ambitious brands, I have had the chance to win between 150 and 200 (national and international) awards.
In 2020, I was very honoured to receive the title of Next Creative Leader by the One Show in New York.
As Creative Director I have worked on projects for Toyota, Douwe Egberts, Total Energies, Campina, InBev.
I have also been a member of the Creative Belgium Board since 2018. In this context, my mission is to bring more diversity in the broad sense (gender, age and culture) to Belgian advertising.
Gary Scheiner Executive Creative Director, Avalere Health, Washington D.C.
Gary Scheiner has had a pretty fulfilling career so far. His first commercial ran during the Super Bowl. He launched several new car brands for GM, a wine brand for Kraft, and The Michael J. Fox Foundation hand-in-hand with Michael J. Fox. He’s worked with A-list celebrities, Grammy-winning musicians, and Academy Award-winning directors. He even recorded a Beatles song in Abbey Road Studios, using the same Hammond B3 organ that Paul McCartney played on the original track. (That was cool!) But of all the amazing things he’s been a part of, he’s most excited about where he is right now¬–in healthcare, with all its innovation and game-changing, life-changing products and services.
For the better part of the past 30 years, Gary has had one foot in healthcare marketing and one foot in general advertising, and that dual perspective has kept his work fresh and unexpected. The proof is in the results. He built 3 successful consumer healthcare practices at 3 different non-healthcare agencies. His campaigns for Schering-Plough and Allergan both became cultural icons that lit up social media and late-night talk shows. In fact, his Viberzi campaign was #26 on AdAge’s top 50 most talked about campaigns of the year. (It was the only healthcare campaign on the list.)
Gary’s work has been honored with hundreds of creative and effectiveness awards – everything from Cannes Lions to Clios, Caples, Creative Floor, Kellys, ADDYs, Globals, MM&Ms, Manny’s, NY Festival (Best of Show), DMA ECHO Awards (Best of Show – twice), Webbys, OMMAs, and more. He regularly sits on many of the above award show juries. In 2018, Gary was inducted into the DTC Perspectives Hall of Fame for a career of creating differentiating, motivating consumer healthcare marketing.
Today, Gary happily calls Avalere Health home. As Executive Creative Director, he oversees a talented team developing the next generation of groundbreaking ideas in rare disease across neurology, hematology, dermatology, and nephrology. And he couldn’t be more excited.
Joe Sibley and Hugh Gurney Creative Directors, The Monkeys, Melbourne
They once tamed a wild hawk using only a clothes peg and a wet rag. They are widely considered to be god-like figures in Peru and Argentina, inspiring worship that often evolves into bloodshed. They are fluent in Latvian, and almost fluent in English.
Together, they have created some of Australia’s most iconic advertising campaigns, for brands including Macpac, Asahi Super Dry, BCF, Telstra, Victoria Bitter, Qantas and the ADF.
They have won most if not all of the awards it is possible for people like them to win.
They are dangerous men with wild, bewildering pasts.
Dennis Silveira Associate Creative Director, Impact BBDO Dubai
Dennis Silveira is a Creative Director with 15 years of experience in advertising, currently based in Dubai.
He has been instrumental in crafting campaigns for notable brands such as Etihad Airlines, Cadillac, Citroën, and Adidas and many others.
His work has garnered attention from prominent award bodies including Cannes Lions, where he has a Grand Prix and a Gold Lion, D&AD, Clio Awards and The Caples Awards among others. He played a pivotal role in positioning Impact BBDO among the top three agencies worldwide in the Good category at Cannes Lions.
Dedicated to nurturing the next generation, Dennis mentors emerging advertising professionals. He graduated from a renowned college in São Paulo with a Bachelor's degree in Graphic Design and Advertising. His expertise is further highlighted by his participation as a juror in several global advertising festivals, such as the New York Festival and Webby Awards.
Over the years in Dubai, Dennis has embraced the city's dynamic advertising landscape, consistently pushing the boundaries and contributing to the growth of the UAE's advertising sector.
Raymund Sison Partner & Chief Creative Officer, Propel Manila
From a small-town boy in the Southernmost part of the Philippines to world-famous legacy agencies, Raymund grew up as a creative winning some of the world’s biggest creative awards like Cannes Lions, Clio, LIA, Epica, Caples, Spikes, including the country’s first Grand Prix at Ad Stars.
After 12 stellar years at DDB, Grey, BBDO and Publicis, his biggest plot twist: jumping into his own small independent agency, Propel Manila, and putting it in the world map of creativity. Under his creative leadership, the agency was named 2022 Global Digital Indie of the Year by Campaign Magazine, besting some of the world's best independents. Bagged Agency of the Year in multiple award shows. Named Tech Innovator of the Year, two years in a row. Just recently Campaign Brief's The Work named them one of the hottest agencies in Asia-Pacific.
Right now he sits on the Board of Trustees at the Digital Marketing Association of the Philippines and serves as Chairperson for Digital Young Creatives. He’s also served as a juror at Caples, One Asia, Mad Stars, Young Guns, One Show Portfolio Night, including Executive Jury at New York Festivals and Jury President at Kidlat Awards.
He’s been nominated as 2022 Southeast Asia Creative Person of the Year and 2023 Southeast Asia Creative Leader of the Year by Campaign Asia. He is passionate about diversity, equality and inclusion, mental health, and mentoring young creatives. He believes that creativity can change the world. It definitely changed his.
Jordan Sky Executive Creative Director, Saatchi & Saatchi NZ
Jordan Sky dislikes writing bios. In his career, spanning more than 20 years concepting and creating work for some of New Zealand’s most well-loved and fast-moving consumer brands, he has never once enjoyed writing them. As an internationally awarded copywriter and Creative Director who began his career in his native Canada, he has never relished condensing his depth of experience into four or five well-crafted sentences. Even career highlights like his internationally awarded ‘Career-Limiting Campaign’ for Global Women NZ; hiding an untraceable website for victims of domestic abuse behind an online symbol of support; or showing disengaged, young eligible voters that they already vote every day, have not aided his appreciation of these blurbs.
But maybe, just maybe, being a juror for The Caples Awards will finally change all that.
N.B. Jordan is the Executive Creative Director of Saatchi & Saatchi New Zealand where he has spent the last 10 years helping helm the creative offering. Whether it’s to buy-now, go online, visit in-store, book now, register or hurry-in, he loves creating compelling work that drives consumer behaviour.
David Sloly Director, HarveyDavid
After too long travelling, I decided to be a journalist. So, naively, I contacted the BBC and, even more naively, they offered me a place on a course. It was a great place to learn, and I soon found myself working at the first indie production company, turning my ideas into radio shows. I was asked to launch the first Heart FM in London, but I wasn't the right fit, so after a couple of months I left and went to America to sit on a beach and sample Bubba the Love Sponge, Howard Stern and extremist right-wing talk show hosts. Kiss FM asked me to join them as a creative director, and I got to work with an awesome team creating radio, the likes of which London had never heard before.
Later, I took a role producing TV, and then, one day, an advertising exec told me I'd get paid the same for making a thirty-second advert as I would for making a thirty-minute TV show. Naturally, I followed the money. Later, when I was offered a role as a creative director working on Microsoft and Google brands, I moved again and found my stride. They wanted stories, strategy and technology-driven creativity. After ten years of making everyone else rich, I co-founded the B2B marketing agency HarveyDavid.
Nico Smith Creative Director, Grey New York
With over 15 years of experience at some of the best creative shops around the world, Nico has honed his ability to quickly adapt and embrace diverse cultures. The focus of his work has been creating purposeful, beautifully crafted ideas that impact culture and remain relevant over time.
A great example of this is 'The Generation Intervention,' a Caples-winning idea for Four-Seasons Condoms that encouraged parents to have the talk 2.0 with their kids to put an end to the sex recession (and lift condom sales along the way)
Paul Snoxell Creative Director, VML London
For the past 25 years, Snox has been a creative directory of all kinds of agencies, including his own. DS-J burned fast and bright, broke rules and was acquired by a bigger fish in the pond. He’s squeezed out some good work of his own but waaaaaay better work by waaaaay more talented people. He currently spends his time at VML, mainly wandering around with a mug and a smile.
The campaign he is most proud of raised a million quid in twelve months with the help of UK DJ star Chris Evans. https://youtu.be/AmSDO7eX_04?si=l3IhZ0kYC8jP6ziw
Emma Sullivan Executive Creative Director, Vinted
Emma is the Creative Director at Vinted, Europe’s largest second-hand C2C marketplace. Before that, she was brand-building in the travel industry at trivago and before that, running a boutique creative agency in the US. When she’s not knee-deep in scripts, you can find her performing spoken word poetry in dimly-lit bars around Berlin.
Bernardo Tavares, a seasoned copywriter and Creative Director, boasts a 17-year career in advertising spanning Brazil and Portugal. Notably, after crafting standout campaigns for Burger King and accumulating over 60 awards at agencies like Y&R Brazil, Havas Lisbon, and David São Paulo, he ventured into independence by establishing Beta Collective. In just two years, this earned-media-driven collective has clinched additional awards, and secured partnerships with esteemed brands such as Corona, Guaraná Antarctica, Cerveza Patagonia, Goose Island, iFood (Brazil's largest delivery service), AMA water, and will bank.
Jhonnathan Triviño Sánchez Executive Creative Director, Sancho BBDO Colombia
Advertising is the only thing I know how to do. I’ve never done anything else and it’s a profession I truly love. I believe the key to my success lies in my passion, allowing me to contribute ideas for brands such as Renault, Suzuki, Postobón, Águila, Ponymalta, Gatorade, and Pepsi. Over my eight-year career, I've experienced different models and agencies, working at Young & Rubicam, Publicis Groupe, Sancho BBDO, and Mullen Lowe Ssp3, enriching my perspective on advertising and learning everything that has helped make me the creative professional I am today.
Regan Warner Executive Creative Director, McCann London
Evolving how and where we tell our stories is what has kept Regan passionate and ridiculously enthusiastic about her craft for the past 25 years.
She has produced a list of award-winning work promoting inclusive beauty campaigns, including ‘As Early As Five’ for Dove - a campaign to end race-based hair discrimination in the US - and 'The Non-Issue' for L’Oréal Paris, an 80-page print campaign in the form of an actual Vogue magazine, combating the fact that age discrimination is still an issue.
Alongside leading creatives, Regan strives for inclusion and equality in every aspect of working life. She’s a Momma Mentor for SheSays, a mentor for lollipop mentoring and was a speaker for the Creative Equals online speed mentoring session for AdWeek. She led returner creatives for the Creative Comeback London programme. In 2020, she made the official 40overForty list. She’s also a mum of two and, in her spare time, a yoga social influencer on IG (@reganwarner).
Three facts: she’s an identical twin. She has the same birthday as President Reagan, though her name was inspired from the movie, The Exorcist. She is part of a BoredPanda article, 50 Times Asshole Cats Hilariously Photobombed Purrfect Shots, which has been viewed over almost 3M times. She’s #7!
Firrdaus Yusoff Head of Creative, Forsman+Bodenfors Singapore
Firrdaus likes to think of ideas. And because of that, agencies in Dubai, London, Singapore have helped pay his bills in exchange for thinking of ideas for them.
Some of those ideas got featured on CNN, Forbes, Wired. Some were exhibited in the Poster House Museum in New York and the Grand Palais Ephémère Gallery in Paris. And some even got talked about by people with really big paychecks. Like the Prime Minister of Singapore.
It all led to some people at CampaignBrief Asia ranking him as the #1 Creative in Singapore in 2023. In fact, those same people also ranked Forsman&Bodenfors Singapore as the top agency in the country. All those achievements have culminated in the ultimate accolade; the invitation to write about himself in third person.
Renato Zandoná Chief Creative Officer, Droga5 São Paulo
Renato Zandoná, born and raised in Brazil, started his career as an art director at agencies like McCann and Ogilvy, helping the latter to be recognized as 2013 Agency of the Year at Cannes.
In 2014 he was invited to help build the AKQA office in São Paulo, where his work and leadership helped the agency become the most awarded in Latin America at Cannes 2019, as well as the 7ª most creative agency at D&AD 2021.
His career has included helping build some of the world's most iconic brands, including Nike, Netflix, Tidal, Dove, Google, Beck's Beer, and Burger King. As a lover of all things entertainment, Zandoná has also been fortunate to work on various musical projects with iconic artists like Usher, Elton John, Lady Gaga, Emicida, Baco Exu do Blues, and BaianaSystem, the latter project being named a finalist for Best Short Form Music Video at the 21st Annual Latin Grammy Awards.
He has been recognized with many of the industry’s top honours, including multiple awards and Grands Prix from Cannes, Grands Clio, D&AD, One Show, Webby Awards, Ciclope, The FWA, London Festival, El Ojo, FIAP, among others.
At the end of 2021, Zandoná joined Droga5 as Chief Creative Officer to launch and build the agency’s São Paulo office.