The Awards

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Awards

After the first round of judging, the jury will arrive at a shortlist of campaigns from which to select as many, or as few, Gold, Silver and Bronze awards as they believe appropriate.

All winners and all shortlisted entries will receive a hand-crafted Caples Awards 2019 Certificate.

All winners of Gold awards will receive a trophy free of charge, either at the awards ceremony on Thursday May 9th or by post as soon afterwards as is practicable.

Silver and Bronze trophies can be purchased from the store.

Single/Multiple Entries

Creative Directors are under increasing pressure to keep awards budgets under control.

In 2018, to help reduce costs and keep The Caples Awards simple, the number of categories was reduced by half.

In those categories offering both Single Entry and Multiple Entry, a Single Entry is one individual piece of work. One video/film/event/app/mailing etc.

A Multiple Entry is when more than one piece of work needs to be submitted to describe a campaign.

A Single Entry can be entered to win an individual Caples award.

It (a Single Entry) can also be entered as a Multiple Entry along with other examples or extensions of the campaign.

Up to 10 pieces of work can be included in a Multiple Entry.

Individual executions and campaigns can be entered in more than one category, if appropriate.

Regarding Digital

Please note, most other international awards shows have a plethora of sub-categories.

In Digital alone there can be: Best Email, Best Banner, Best Use of Social Media, Best Use of Search, Best Digital Performance, Best Online Video, Best Website, Best Example of UX, Best Game Design, Best Platform or App and so on and so on.

We have reduced Digital to just B to C and B to B.

In these two categories, the judges may award as many Golds, Silver and Bronzes as they wish. Or as few.

They are experienced enough to be able to recognise which sub-category your work falls into. Thus, if you enter an email as a Single Entry into Digital B to C and you win an award, the plaque/certificate will read: Caples Gold - Digital B to C - Email.

Enter a series of YouTube pre-roll videos and you may win Caples Gold - Digital B to C - Branded Content.

2019 Categories

Entry Rules Enter Now →
Ambient/Guerilla/Outdoor

Single entry & Multiple entry (campaign)

To include any idea using out-of-home marketing, stunts, special builds, 3D installations, street art, events, pop-up activities intended to elicit some form of response.

BBDO Guerrero, Johnson & Johnson "Playstreet"
Example from Directory 48

Branded Content

Single entry & Multiple entry (campaign)

To include scripted and acted films, virals, unscripted films, documentaries, UGC, interactive films, livestream broadcast of an event on any channel, content captured at a live event and shared, immersive experiences including 360 video, VR and AR.

Also, any branded game or live show or live experience.

Also, any idea successfully using native advertising, PR or branded print magazines.

BBDO New York, Monica Lewinsky Foundation "In Real Life"
Example from Directory 46

Digital B to C

Single entry & Multiple entry (campaign)

To include websites, microsites, apps, digital platforms, installations or projections, connected entities, banners, pop-ups, take-overs, online video ads, films, widgets, tools or digital services, apps, games and email.

Also, social media, campaigns using search and social messaging and video platforms.

Goodby Silverstein & Partners, Xfinity "Data in Dollars"
See example from Directory 48

Digital B to B

Single entry & Multiple entry (campaign)

To include websites, microsites, apps, digital platforms, installations or projections, connected entities, banners, pop-ups, take-overs, online video ads, films, widgets, tools or digital services, apps and games.

Also, social media, campaigns using search and social messaging and video platforms.

Ogilvy Paris, IBM Watson, "Chef Watson"
See example from Directory 44

Direct Mail B to C

Individual items of flat mail or dimensional mail of low to high volumes, including doordrops, hand-delivered items and bill stuffers.

Wunderman London, BT "The Garden Drop"
See example from Directory 49

Direct mail B to B

Individual items of flat mail or dimensional mail of low to high volumes, including doordrops, hand-delivered items and bill stuffers.

JWT Folk, An Post "Reach+"
See example from Directory 48

Innovation

Any individual idea that delivers a new way for brands to engage with customers, or that brings a new solution to a marketing problem, using beacons, facial-recognition technology, voice search, VR or AR, wearable technology etc.

Jung von Matt Hamburg, adidas/BVG "The Sneaker That's A Yearly Ticket"
Example from Directory 46

Integrated

Multiple entry (campaign)

To include any campaign that works across different paid-for channels, social media platforms etc to include PR, editorial, events and branded activity.

OgilvyOne London, IBM Watson "#WhatMakesGreat"
See example from Directory 46

Mobile

Single entry & Multiple entry (campaign)

To include any example of mobile/tablet/connected device app, SMS solution, location-based idea, video, banner or social media video designed specifically for a hand-held medium.

McCann Belgrade, Museum of Contemporary Art Belgrade "DemocrARTisation"
See example from Directory 46

Not for Profit

Single entry & Multiple entry (campaign)

To include any video, online, offline experience, mailing, print, direct response TV execution or campaign produced for a charity, NGO or cause-related action.

DDB Berlin, Reporters Without Borders "Songs With Censored Articles"
See example from Directory 48

Traditional media

Single entry & Multiple entry (campaign)

To include any example of print communication, from press advertising, inserts, wrap-arounds, annual reports, brochures and leaflets, either B to C or B to B.

Radio advertising or podcast.

TV advertising, including Bumper, PreRoll and TrueView advertising.

Shackleton Madrid, Los40 "Exta No"
See example from Directory 49

Radical new strategy

To include any major change of direction for a brand, any radically new media solution, adoption of new technology or attempt at market disruption.

Right Here, Suntory Lucozade "Turning Containers into Billboards"
See example from Directory 48

Please note

Most other international awards shows have a plethora of sub-categories. In Digital alone there can be Best Email, Best Banner, Best Use of Social Media, Best Use of Search, Best Digital Performance, Best Online Video, Best Website, Best Example of UX, Best Game Design, Best Platform or App and so on and so on. We have reduced Digital to just B to C and B to B

However, the judges are not mandated to award a Gold, Silver and Bronze in each category. They may choose to award as many Golds, Silvers and/or Bronzes as they see fit. The jury will then place your work in the relevant sub-category. Thus, if you enter an email into Digital B to C and the judges are impressed with the creativity of your idea, you may win a Caples Gold - Digital - Best Email

Ask a question

The Craft Awards

Agencies do not need to make separate entries for The Caples Awards for craft skills. From the winners of the 12 categories, the jury will select three additional awards for:

Best Copy
Best Art Direction
Best Design

They will also award a Best in Show Caples award.

Andi Emerson Award

The President of the Jury is invited to give the Andi Emerson Award to any person in advertising or marketing she or he believes has made a significant contribution.

In 2018, President of the Jury Emma de la Fosse gave the Andi Emerson Award to David Droga, Chairman of Droga5.

Costs

Single entry £300 GBP

Multiple entry £350 GBP

Radical new strategy entry £350 GBP

Directory Discounts

All subscribers to Directory magazine qualify for a £50 reduction in fees for every entry they make to The Caples Awards.

In addition, any piece of work accepted for publication in Directory Issues 45, 46, 47, 48 and 49 also qualifies for a £50 reduction in entry fees.

Subscribers to Directory who also have work in Directory do not qualify for both £50 reductions.