The Caples Awards 2022
Chief Creative Officer
of Publicis Groupe UK
Ben began as a junior writer/runner/teaboy at start-up agency Mother, winning multiple awards for QTV, Unilever, ITV and Orange over ten years and helping it become Campaign’s Agency of the Decade.
He left to become Co-Founder and Creative Partner of Work Club, which was Digital Agency of the Year in 2011 and 2012 before being acquired by Havas in 2014.
At Havas, where he was Executive Creative Director, Ben won awards for Carling, Reckitt Benckiser, Heathrow Airport and the Department for Education.
In 2019 he became first Chief Creative Officer to be appointed by Publicis Groupe UK, overseeing the output of Publicis.Poke, Saatchi & Saatchi, Leo Burnett, Digitas, Zenith, Starcom, Sapient, Langland and MSL. Six of the UK’s 10 largest advertisers are clients.
His mission is to supercharge creativity and craft across the whole business with a focus on work that transforms his clients’ fortunes. He has created new ways to collaborate, made important new creative hires and has helped drive new business, winning Samsung, Disney and Puma.
His agenda as President of The Caples Awards 2022 is simple:
“What I want The Caples to do is remind us all of advertising’s purpose. And that is to make the power of creativity work to good effect. I want to further the reach of that power by finding new voices to tell their stories in the most unique and diverse ways. So we’ll be launching a Newcomers category for students and creatives currently outside the industry to help them find a way in.”