Club Féminin De Carthage
Client: Club Féminin De Carthage
Product: Club Féminin De Carthage
Title: The Rights sponsor
Media: El Watania 1
Date Of Campaign: 25 November 2021
Background: The 58-2017 Law, preventing violence against women was promulgated in 2017 as one of the most progressive women rights law in the MENA region, tackling physical and moral violence, including cat calling and gender wage gap. Unfortunately, this law despite lots of efforts, remains largely unknown by the public, resulting in women ignoring their basic rights. The CFC, Tunisia's leading women Volleyball team, as part of their social engagement for women's causes, wanted to help the effort in educating young women about their rights, especially in covid times when the number of gender-based agressions was rising.
Idea: The Club Feminin de Carthage, CFC, had an upcoming Super Cup Final game that would be broadcasted nationwide, a rare event in women’s sports in Tunisia. We wanted to use this opportunity to promote the 58-2017 law in an interesting way. So we made the 58-2017 law our brand new Jersey sponsor, 58-2017.tn
Results: Instagram Reels & FB posts with the content of law were viewed more than 200.000 times Cumulative audience reached on TV & Radio (Game, News, TV talk shows, Radio shows…) was above 4M people with TV talk show earning us the attention of 1.8M viewers.