Client: Powershop Australia
Title: The Story Of Your Power
Date Of Campaign: 4/4/2020
Background: Renewable generator and provider of 100% carbon offset power, Powershop, is Australia’s greenest power company (Greenpeace/Finder). From coral restoration to furthering the development of renewables, Powershop are always looking for ways to reduce human impact on the environment – including actively encouraging people to use less energy.With generations of coal-fired power use pushing our climate and animals to the brink, Powershop wanted to inspire the next generation to rewrite the story of how we consume energy.
Idea: The Story Of Your Power is an interactive children’s book about climate vulnerable animals that responds to household energy consumption via smart meter data. The more sustainable a family’s energy use is, the better the story becomes. In reading and interacting with the story (titled Pond Party), kids and parents are tasked with helping ‘Goldie’, a climate threatened native frog prepare for a party with other climate vulnerable friends, all while learning valuable energy saving lessons. When the family return to read and play again, the book uses their household’s smart meter data to determine whether they’ve been more or less sustainable with their energy use. If their energy use has improved, so too does the outcome and interactive activities of the book. If it hasn’t, the outcome becomes less desirable and users are given helpful tips to help improve their energy use for next time.
Results: -The story has helped inspire thousands of families to reconsider how they use energy, with user sessions at launch 60% above target.-Over 2.5million people were reached with the supporting campaign.-Contributed to 57% YOY sales growth for PowershopThe story remains available online as a valuable tool to help Australian households learn how to reduce their environmental impact.