Rules

Enter Now → Download Entry Kit
  1. All work submitted should have been published or broadcast between September 1st 2016 and the competition closing date of Friday 26th April 2019.
  2. Only campaigns that have been accepted for publication and have been showcased in Directory magazine issues 46, 47, 48, 49 and 50 qualify for the £50 entry fee discount.
  3. All entries must be submitted using The Caples Awards standard entry submission structure, which asks for the idea to be described in terms of: 1. Background. 2. Idea. 3. Results. Presentation boards in JPEG 'landscape' format are welcomed but not mandatory. Video case studies (MP4 format) are also helpful but should not be longer than 2 minutes.
  4. All entries will be judged online and given marks by the individual judges. All work that reaches Finalist standard will be brought back and discussed by the jurors before further voting.
  5. If entrants believe the physical sample of their campaign would help the jury in their deliberations, the sample(s) should be mailed to The Caples Awards office, Tottington Barn, 352 Rochester Road, Aylesford, Kent ME20 7ED.
  6. In uploading entries to The Caples Awards online or by submitting entries in any other way, entrants thereby agree to pay all the relevant entry fees, which must be paid by Friday April 26th. Failure to pay will result in work being withdrawn.
  7. Any campaign which is withdrawn after being submitted and received by The Caples Awards forfeits the entry fees payable.
  8. 20% VAT is payable on entries from all UK-based individuals or agencies. Entries from other countries are exempt from VAT though entrants from EU countries are required to provide their VAT registration numbers.
  9. Entry fees can be paid online at caples.org/pay. Or by cheque payable to The Caples Awards Ltd. Or by bank transfer. To arrange the method that suits you best, email [email protected].
  10. The Caples is an award show that celebrates creativity. Entries will be judged for their originality and inventiveness. Results are, of course, important but they do not in themselves determine whether a campaign wins an award.
  11. The winners of the Best in Show Award, Most Radical Strategy Award, Best Art Direction Award, Best Copywriting Award, Best Design Award and all Gold Awards will be mailed their personalised Caples Gold trophy as soon after the awards ceremony of May 9th as possible. All winners will also receive certificates. For reasons of cost, we are unable to give free of charge Caples Silver or Bronze trophies. However, after successful negotiation with the manufacturers we have achieved a new lower price for trophies of £350.00 GBP. Replica Gold trophies as well as Silver and Bronze trophies may be purchased from The Caples shop as may Gold, Silver, Bronze and Finalist certificates.
  12. It is not the case that there has to be a Gold, a Silver and a Bronze winner in each category. If the jury decides that none of the work in any category merits any award, Gold, Silver or Bronze, then they have the right to make no awards in that category.
  13. If the work is of a sufficiently high standard in any category, the judges may award as many Golds, Silvers and Bronzes as they see fit.
  14. It may be that the judges ask for proof of eligibility. In other words, the work should have been produced in response to a brief and was approved by and paid for by a client. The judges will not want to reward work that has been produced purely for the purpose of entering awards shows.
  15. The judges' decisions are final.
  16. Every entrant is entitled to juror feedback within one month of the awards show on Thursday May 24th as to why their submitted work did or did not win an award.
  17. All entrants give permission to The Caples Awards Ltd to use their entry materials in any publications, videos, exhibitions and roadshows The Caples Awards Ltd may deem necessary to help promote the awards. The Caples Awards Ltd is not responsible for the payment of royalties or other charges against the activities mentioned. Each entrant agrees to not hold The Caples Awards liable against any claims concerning the material submitted.