Rules

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  1. All work submitted should have been published or broadcast between September 1st 2019 and the competition closing date of April 30th 2020.
  2. All entries must be submitted using The Caples Awards standard entry submission structure, which asks for the idea to be described in terms of 1. Background. 2. Idea. 3. Results.
  3. Presentation boards in JPEG ‘landscape’ format are welcomed but not mandatory. Video case studies (MP4 format) are also helpful but should not be longer than 2 minutes.
  4. All entries will be judged online and given marks by the individual judges. All work that reaches Finalist standard will be brought back and discussed by the jurors before further voting.
  5. The Caples is an award show that celebrates creativity. Entries will be judged for their originality and inventiveness. Results are important at The Caples. It is a show that expects outstanding creativity to yield outstanding results. That said, the show is not as inflexible as some Direct Marketing awards, where up to 50% of the score must be attributed to the reconciliation numbers. Jurors will be guided by results, not dictated by them. They are looking for originality and inventiveness. However, no results at all (except in the Traditional media category) may harm your chances of an award.
  6. Where all winners and Shortlisted entries have historically received their certificates free, in 2021 we are charging £75.00 GBP to all those who would like them. Similarly, we are charging £525.00 for the trophies (£575.00 with plaque).
  7. It is not the case that there has to be a Gold, a Silver and a Bronze winner in each category. If the jury decides that none of the work in any category merits any award, Gold, Silver or Bronze, then they have the right to make no awards in that category.
  8. If the work is of a sufficiently high standard in any category, the judges may award as many Golds, Silvers and Bronzes as they see fit.
  9. It may be that the judges ask for proof of eligibility. In other words, the work should have been produced in response to a brief and was approved by and paid for by a client. The judges will not want to reward work that has been produced purely for the purpose of entering awards shows.
  10. We do not have a students’ competition. Yet. Entries from ad. schools and colleges will not be accepted without proof the work was in response to a commercial need.
  11. The judges’ decisions are final.
  12. If required and requested, every entrant is entitled to juror feedback within one month of the awards show on Wednesday May 26th 2021.
  13. All entrants give permission to The Caples Awards Ltd to use their entry materials in any publications, videos, exhibitions and roadshows The Caples Awards Ltd may deem necessary to help promote the awards. The Caples Awards Ltd is not responsible for the payment of royalties or other charges against the activities mentioned. Each entrant agrees to not hold The Caples Awards liable against any claims concerning the material submitted.