Samsung Spain
Client: Samsung Spain
Product: Galaxy Watch
Title: Impulse
Media: App, website, film, social media, digital platforms
Country: Spain
Date Of Campaign: March 2024
Background: Historically, speech disorders with various causes - Alzheimer's, stroke, dementia, ALS, stuttering .... - have been treated separately. After in-depth research, Samsung discovered a free and accessible technological solution to give voice to the thoughts of 100M people with a common treatment for all of them: rhythm.More specifically, rhythm therapy, a proven speech therapy technique, stimulates pace, a universal language that we all understand from birth. By using an analogue metronome, a subconscious rhythm is created in the brain to improve linguistic fluency.The evolution and democratization of this treatment could mean a great change for a group ignored by the Spanish health system. Since speech therapists are not covered by Social Security, thousands of people cannot afford a consultation.
Idea: Impulse is an Artificial Intelligence app for Galaxy Watch and Android tab & mobile devices that helps people with speech disorders, 1% of the world's population. Through an algorithm based on Natural Language Processing, it analyzes and translates words into rhythmic vibrations allowing users to have an invisible and inaudible haptic assistant on their wrist, which helps to synchronize brain with speech.For the first time, a smart app took speech treatments out of the clinic by transforming a watch into a multi-functional tool that improves the user's language skills and confidence. Its voice-assistance functions, AI speech coach and Rhythm & Tone exercises help users in many situations through the creation of a subconscious tempo that activates neural language impulses.This is how Impulse becomes a complement for those in therapy and those who can’t afford it. A daily tool to practice and see results with its voice wave recognition feature that evolved rhythm therapy through a wearable accessory powered with AI that ends not only speaking blocks but stigmas forever.
Results: To date, the results are promising. After more than 6 months of testing and development in Spain, Portugal, Ghana, USA and United Arab Emirates, the feedback has been more than positive from patients, physicians and therapists. Their testimonials and rating of 4.5/5 demonstrate that Impulse is a useful treatment that will have a remarkable impact and be of great value to the speech therapy, phoniatrics and audiology disciplines.So much so that it received the endorsement of the Spanish Society of Neurologists and the Portuguese Society of Speech Therapy.After launching the free app in the Iberian market at the end of March on download platforms, downloads began both in Google Play and Galaxy Store and the news conversation started. The main national and international media echoed, both generalist and specialized in marketing & advertising. In addition, members of the community, health professionals and Spanish and Portuguese associations of language disorders helped to spread the news on social networks.Impulse continues the work done by Samsung in its Technology with Purpose campaign. For over a decade, the brand has worked on more than 30 projects with an investment of +€25M to help and improve people's lives through technology and innovation.
