Samsung Spain
Client: Samsung Spain
Product: Galaxy Watch
Title: Impulse
Media: App, website, film, social media, digital platforms
Country: Spain
Date Of Campaign: March 2024
Background: In Spain, speech therapists are not covered by social security, so thousands of people cannot afford treatment.Samsung wanted an accessible and free technological solution to give voice to the thoughts of 100M people with speech disorders, including those resulting from Alzheimer's, stroke, dementia, ALS, stuttering...Historically, all these causes had been dealt with independently. After a thorough investigation, we discovered that there was a common treatment for all of them: rhythm.More specifically, rhythm therapy, a proven speech therapy technique stimulates pace, a universal language we all understand from birth. By using an analog metronome, a subconscious beat is created in the brain to improve linguistic fluency.
Idea: Impulse is an Artificial Intelligence app for Galaxy Watch and Android tab & mobile devices that helps people with speech disorders, 1% of the world's population. Through an algorithm based on Natural Language Processing, it analyzes and translates words into rhythmic vibrations allowing users to have an invisible and inaudible haptic assistant on their wrist, which helps to synchronize brain with speech.This multifunctional application helps users in many situations through 4 main features that create a subconscious beat that activates the neural impulses of language. FEATURE Nº1 > impulse your voiceIt’s an intelligent metronome for fluent communication.This feature helps to power users' voices by beating the rhythmic vibration base on the wrist.1st activate the vocal assistance. 2nd start speaking following the vibrations.FEATURE Nº2 >impulse your rhythmA program of exercises to work on pro-nun-ci-a-tionDesigned to help users improve speech timing. Contains different levels of difficulty to complete all the words by syllables.1st listen to the reference audio. 2º repeat it according to the vibration frequency. 3º voice wave recognition evaluates your performance.FEATURE Nº3 >impulse your toneA program of exercises to work on expression!?Designed to help users improve speech melody. Different levels of difficulty to intonate all sentences with energy.1st listen to the reference audio. 2º repeat it according to the vibration intensity. 3º voice wave recognition evaluates your performance.FEATURE Nº4 >impulse your speechPersonalized practices for public speaking This function helps users to prepare their own speeches through an AI coach.1st upload or write the message to be communicated. 2nd the A.I translates it into a vibration pattern. 3º practice it with the desired tone and rhythm. 4º present the speech when ready.These 4 functions were developed and tested on patients in Spain, Portugal, USA, UAE and Ghana. After analyzing existing treatments, our international medical team came to the conclusion that most speech therapies are expensive and obsolete. Impulse evolves the previously mentioned "rhythm therapy" by making it accessible through Android tablets and phones and Samsung's smartwatch, and by adding rhythm & tone exercises and AI speech coach. This digitization of the treatment through the vibrometer becomes a free solution for a group that fights against the stigmas of a disorder ignored by the Spanish health system.
Results: To date, the results are promising. After more than 6 months of testing and development in Spain, Portugal, Ghana, USA and United Arab Emirates, the feedback has been more than positive from patients, physicians and therapists. Their testimonials and rating of 4.5/5 demonstrate that Impulse is a useful treatment that will have a remarkable impact and be of great value to the speech therapy, phoniatrics and audiology disciplines.So much so that it received the endorsement of the Spanish Society of Neurologists and the Portuguese Society of Speech Therapy.After launching the free app in the Iberian market at the end of March on download platforms, downloads began both in Google Play and Galaxy Store and the news conversation started. The main national and international media echoed, both generalist and specialized in marketing & advertising. In addition, members of the community, health professionals and Spanish and Portuguese associations of language disorders helped to spread the news on social networks.Impulse continues the work done by Samsung in its Technology with Purpose campaign. For over a decade, the brand has worked on more than 30 projects with an investment of +€25M to help and improve people's lives through technology and innovation.
