LATAM Airlines
Client: LATAM Airlines
Product: Airline
Title: Fly Over Cyber Monday
Media: Digital
Country: Chile
Date Of Campaign: March 3rd 2022
Background: Prices on imported goods in Chile are expensive, even on Cyber Monday. Same products bought abroad can be cheaper even when including air tickets.
Idea: During the most commercial date of the year, LATAM Airlines did a commerce intervention to invite people to get the stuff they were looking for, overseas.
Results: 30MM USD in Ticket Sales.
Creative Use of Data
Gold
Silver

DDB Australia
Jarden
The Creative Index

Havas Lisbon
Raparigas da Bola
The Day-After-Women's-Day Newspapers

MRM Santiago
LATAM Airlines
Fly Over Cyber Monday

Performance Art
Black & Abroad
The Black Elevation Map
Bronze

ACE
TEDxAmsterdamWomen
MissJourney

Cheil Spain
Samsung España
Unfear. The freedom to listen, live

Forsman & Bodenfors
Västtrafik
From A to Beach

Happiness
Parents of Road Victims
Waze Invaders

Ogilvy UK
Dove
Toxic Influence

VCCP
Rock Fm
Speedy Rock

Wunderman Thompson
HungerStation
The Subconscious Order