LATAM Airlines
Client: LATAM Airlines
Product: Airline
Title: Fly Over Cyber Monday
Media: Digital
Country: Chile
Date Of Campaign: March 3rd 2022
Background: Prices on imported goods in Chile are expensive, even on Cyber Monday. Same products bought abroad can be cheaper even when including air tickets.
Idea: During the most commercial date of the year, LATAM Airlines did a commerce intervention to invite people to get the stuff they were looking for, overseas.
Results: 30MM USD in Ticket Sales.
Radical New Strategy
Gold
![](https://assets.caples.org/2023-judgingfiles/1848t.jpg)
BBDO New York
M&M's
M&M's - Spokescandies on Pause
![](https://assets.caples.org/2023-judgingfiles/1234t.jpg)
Impact BBDO
AnNahar Newspaper
The Newspapers Inside the Newspaper Edition
![](https://assets.caples.org/2023-judgingfiles/2519t.jpg)
INNOCEAN Berlin
Wer Braucht Feminismus?
The Vulva Spaceship
![](https://assets.caples.org/2023-judgingfiles/430t.jpg)
White Rabbit Budapest
Ahr - A wineregion needs Help for Rebuilding e.V.
#flutwein - Our Worst Vintage
Silver
![](https://assets.caples.org/2023-judgingfiles/1899t.jpg)
Forsman & Bodenfors
Live Nation / Luger
The Shuffle Ticket
![](https://assets.caples.org/2023-judgingfiles/3524t.jpg)
Grey
Kellogg's
Pringles Multigran
![](https://assets.caples.org/2023-judgingfiles/3094t.jpg)
Happiness
SPADEL
Placeb'eau
![](https://assets.caples.org/2023-judgingfiles/1246t.jpg)
Impact BBDO
UN Women
Child Wedding Cards
![](https://assets.caples.org/2023-judgingfiles/1245t.jpg)
Impact BBDO
EBM
Schoolgirl Newscasters
![](https://assets.caples.org/2023-judgingfiles/461t.jpg)
MRM Santiago
LATAM Airlines
Fly Over Cyber Monday
![](https://assets.caples.org/2023-judgingfiles/1999t.jpg)
Ogilvy Australia
KFC Australia
KFC’s Left-Handed Drumstick
![](https://assets.caples.org/2023-judgingfiles/482t.jpg)
Special Group
Partners Life
Last Performance
![](https://assets.caples.org/2023-judgingfiles/2473t.jpg)
VMLY&R Commerce
Unilever
Smart Fill
Bronze
![](https://assets.caples.org/2023-judgingfiles/2194t.jpg)
BBDO Bangkok
CPF Restaurant and Foods Chain Co.,Ltd.
The Movies That (Made) From Us
![](https://assets.caples.org/2023-judgingfiles/1183t.jpg)
DDB New Zealand
KiwiRail
The Rail Ritual
![](https://assets.caples.org/2023-judgingfiles/2346t.jpg)
Forsman & Bodenfors
Majblomman
The Political Flower
![](https://assets.caples.org/2023-judgingfiles/826t.jpg)
HERO
Maybelline New York
Through Their Eyes
![](https://assets.caples.org/2023-judgingfiles/1331t.jpg)
Leo Burnett Australia
Suncorp
Resilience Road
![](https://assets.caples.org/2023-judgingfiles/935t.jpg)
SERVICEPLAN GERMANY
AROYA / METER Group, Inc. USA
Freedom Grams
![](https://assets.caples.org/2023-judgingfiles/2933t.jpg)
TBWA\London
adidas
The Official Leak of the adidas World Cup Kits
![](https://assets.caples.org/2023-judgingfiles/1305t.jpg)
TBWA\Melbourne
Vodka Cruiser
The Solo Project