LATAM Airlines
Client: LATAM Airlines
Product: Airline
Title: Fly Over Cyber Monday
Media: Digital
Country: Chile
Date Of Campaign: March 3rd 2022
Background: Prices on imported goods in Chile are expensive, even on Cyber Monday. Same products bought abroad can be cheaper even when including air tickets.
Idea: During the most commercial date of the year, LATAM Airlines did a commerce intervention to invite people to get the stuff they were looking for, overseas.
Results: 30MM USD in Ticket Sales.
Radical New Strategy
Gold

BBDO New York
M&M's
M&M's - Spokescandies on Pause

Impact BBDO
AnNahar Newspaper
The Newspapers Inside the Newspaper Edition

INNOCEAN Berlin
Wer Braucht Feminismus?
The Vulva Spaceship

White Rabbit Budapest
Ahr - A wineregion needs Help for Rebuilding e.V.
#flutwein - Our Worst Vintage
Silver

Forsman & Bodenfors
Live Nation / Luger
The Shuffle Ticket

Grey
Kellogg's
Pringles Multigran

Happiness
SPADEL
Placeb'eau

Impact BBDO
UN Women
Child Wedding Cards

Impact BBDO
EBM
Schoolgirl Newscasters

MRM Santiago
LATAM Airlines
Fly Over Cyber Monday

Ogilvy Australia
KFC Australia
KFC’s Left-Handed Drumstick

Special Group
Partners Life
Last Performance

VMLY&R Commerce
Unilever
Smart Fill
Bronze

BBDO Bangkok
CPF Restaurant and Foods Chain Co.,Ltd.
The Movies That (Made) From Us

DDB New Zealand
KiwiRail
The Rail Ritual

Forsman & Bodenfors
Majblomman
The Political Flower

HERO
Maybelline New York
Through Their Eyes

Leo Burnett Australia
Suncorp
Resilience Road

SERVICEPLAN GERMANY
AROYA / METER Group, Inc. USA
Freedom Grams

TBWA\London
adidas
The Official Leak of the adidas World Cup Kits

TBWA\Melbourne
Vodka Cruiser
The Solo Project