Made By Dyslexia
Client: Made By Dyslexia
Product: Global Charity
Title: SQUARE PEGS
Media: Online Video
Country: Australia
Date Of Campaign: 21/12/22
Background: Many of the world’s most influential thinkers are Dyslexic; Steve Jobs, Pablo Picasso and Richard Branson among them. And yet, education systems across Australia, the US and the UK fail to support the way dyslexic children learn. The Square Pegs campaign, voiced by dyslexia advocate Jeremy Irons, challenged the one-sized-fits-all approach to teaching in the build up to a Dec 2nd reading in UK parliament.
Idea: The current education system is designed for a one-size-fits-all approach, making it hard for people that are a little different to reach their full potential. We have brought this to life by highlighting the mundaneness of round holes, contrasted with the infinite possibilities of square pegs.
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