LATAM Airlines
Client: LATAM Airlines
Product: Airline
Title: Fly Over Cyber Monday
Media: Digital
Country: Chile
Date Of Campaign: March 3rd 2022
Background: Prices on imported goods in Chile are expensive, even on Cyber Monday. Same products bought abroad can be cheaper even when including air tickets.
Idea: During the most commercial date of the year, LATAM Airlines did a commerce intervention to invite people to get the stuff they were looking for, overseas.
Results: 30MM USD in Ticket Sales.
Radical New Strategy
Gold
BBDO New York
M&M's
M&M's - Spokescandies on Pause
Impact BBDO
AnNahar Newspaper
The Newspapers Inside the Newspaper Edition
INNOCEAN Berlin
Wer Braucht Feminismus?
The Vulva Spaceship
White Rabbit Budapest
Ahr - A wineregion needs Help for Rebuilding e.V.
#flutwein - Our Worst Vintage
Silver
Forsman & Bodenfors
Live Nation / Luger
The Shuffle Ticket
Grey
Kellogg's
Pringles Multigran
Happiness
SPADEL
Placeb'eau
Impact BBDO
UN Women
Child Wedding Cards
Impact BBDO
EBM
Schoolgirl Newscasters
MRM Santiago
LATAM Airlines
Fly Over Cyber Monday
Ogilvy Australia
KFC Australia
KFC’s Left-Handed Drumstick
Special Group
Partners Life
Last Performance
VMLY&R Commerce
Unilever
Smart Fill
Bronze
BBDO Bangkok
CPF Restaurant and Foods Chain Co.,Ltd.
The Movies That (Made) From Us
DDB New Zealand
KiwiRail
The Rail Ritual
Forsman & Bodenfors
Majblomman
The Political Flower
HERO
Maybelline New York
Through Their Eyes
Leo Burnett Australia
Suncorp
Resilience Road
SERVICEPLAN GERMANY
AROYA / METER Group, Inc. USA
Freedom Grams
TBWA\London
adidas
The Official Leak of the adidas World Cup Kits
TBWA\Melbourne
Vodka Cruiser
The Solo Project