LATAM Airlines
Client: LATAM Airlines
Product: Airline
Title: Fly Over Cyber Monday
Media: Digital
Country: Chile
Date Of Campaign: March 3rd 2022
Background: Prices on imported goods in Chile are expensive, even on Cyber Monday. Same products bought abroad can be cheaper even when including air tickets.
Idea: During the most commercial date of the year, LATAM Airlines did a commerce intervention to invite people to get the stuff they were looking for, overseas.
Results: 30MM USD in Ticket Sales.
Digital
Gold
![](https://assets.caples.org/2023-judgingfiles/1218t.jpg)
Forsman&Bodenfors Singapore
Down Syndrome International
Kami
![](https://assets.caples.org/2023-judgingfiles/3541t.jpg)
Grey
Kellogg's
The Pringles NPC
![](https://assets.caples.org/2023-judgingfiles/461t.jpg)
MRM Santiago
LATAM Airlines
Fly Over Cyber Monday
![](https://assets.caples.org/2023-judgingfiles/3474t.jpg)
The Monkeys
The Government of Tuvalu
The First Digital Nation
Silver
![](https://assets.caples.org/2023-judgingfiles/1411t.jpg)
ACE
TEDxAmsterdamWomen
MissJourney
![](https://assets.caples.org/2023-judgingfiles/730t.jpg)
BBD Perfect Storm
Unseen UK
Ukraine Welcome Message
![](https://assets.caples.org/2023-judgingfiles/2851t.jpg)
Cheil Spain
Samsung España
Unfear. The freedom to listen, live
![](https://assets.caples.org/2023-judgingfiles/1558t.jpg)
CHEP Network
Samsung
Flipvertising
![](https://assets.caples.org/2023-judgingfiles/1450t.jpg)
Colenso BBDO
Spark
Beyond Binary Code
![](https://assets.caples.org/2023-judgingfiles/2519t.jpg)
INNOCEAN Berlin
Wer Braucht Feminismus?
The Vulva Spaceship
![](https://assets.caples.org/2023-judgingfiles/1503t.jpg)
Leo Burnett Australia
Diageo
Bundy Mixer
![](https://assets.caples.org/2023-judgingfiles/1938t.jpg)
Leo Burnett Group Manila
McDonalds
Unbranded Menu
![](https://assets.caples.org/2023-judgingfiles/950t.jpg)
SERVICEPLAN GERMANY
Dot Incorporation
Dot Go. The first object interaction app for the visually impaired.
Bronze
![](https://assets.caples.org/2023-judgingfiles/1940t.jpg)
180LA
Cox Communications
Project Convey
![](https://assets.caples.org/2023-judgingfiles/2061t.jpg)
BBDO
Alzheimer Forschung Initiative e.V.
THE GLITCH
![](https://assets.caples.org/2023-judgingfiles/3471t.jpg)
DDB Australia
PROJECT ROCKIT
Kind Royale
![](https://assets.caples.org/2023-judgingfiles/1183t.jpg)
DDB New Zealand
KiwiRail
The Rail Ritual
![](https://assets.caples.org/2023-judgingfiles/2185t.jpg)
fp7 mccann
Testicular Cancer Society
Wall Street Balls
![](https://assets.caples.org/2023-judgingfiles/1475t.jpg)
Havas Lisbon
Raparigas da Bola
Change The News
![](https://assets.caples.org/2023-judgingfiles/433t.jpg)
MRM New York
Movember
Non-Fungible Testicles
![](https://assets.caples.org/2023-judgingfiles/3635t.jpg)
Saatchi & Saatchi
EE
Not her Problem
![](https://assets.caples.org/2023-judgingfiles/956t.jpg)
SERVICEPLAN GERMANY
Telefónica Germany / o2 Deutschland
The Every Home in Minecraft
![](https://assets.caples.org/2023-judgingfiles/2293t.jpg)
VCCP
Rock Fm
Speedy Rock
![](https://assets.caples.org/2023-judgingfiles/2528t.jpg)
Zulu Alpha Kilo
The Royal Canadian Legion/HomeEquity Bank
Letters Home