MRM Santiago

Client: LATAM Airlines
Product: Airline
Title: Fly Over Cyber Monday
Media: Digital
Country: Chile
Date Of Campaign: March 3rd 2022

Background: Prices on imported goods in Chile are expensive, even on Cyber Monday. Same products bought abroad can be cheaper even when including air tickets.

Idea: During the most commercial date of the year, LATAM Airlines did a commerce intervention to invite people to get the stuff they were looking for, overseas.

Results: 30MM USD in Ticket Sales.