LATAM Airlines
Client: LATAM Airlines
Product: Airline
Title: Fly Over Cyber Monday
Media: Digital
Country: Chile
Date Of Campaign: March 3rd 2022
Background: Prices on imported goods in Chile are expensive, even on Cyber Monday. Same products bought abroad can be cheaper even when including air tickets.
Idea: During the most commercial date of the year, LATAM Airlines did a commerce intervention to invite people to get the stuff they were looking for, overseas.
Results: 30MM USD in Ticket Sales.
Creative Use of Data
Gold
Silver
![](https://assets.caples.org/2023-judgingfiles/3556t.jpg)
DDB Australia
Jarden
The Creative Index
![](https://assets.caples.org/2023-judgingfiles/1493t.jpg)
Havas Lisbon
Raparigas da Bola
The Day-After-Women's-Day Newspapers
![](https://assets.caples.org/2023-judgingfiles/461t.jpg)
MRM Santiago
LATAM Airlines
Fly Over Cyber Monday
![](https://assets.caples.org/2023-judgingfiles/707t.jpg)
Performance Art
Black & Abroad
The Black Elevation Map
Bronze
![](https://assets.caples.org/2023-judgingfiles/1411t.jpg)
ACE
TEDxAmsterdamWomen
MissJourney
![](https://assets.caples.org/2023-judgingfiles/2851t.jpg)
Cheil Spain
Samsung España
Unfear. The freedom to listen, live
![](https://assets.caples.org/2023-judgingfiles/1346t.jpg)
Forsman & Bodenfors
Västtrafik
From A to Beach
![](https://assets.caples.org/2023-judgingfiles/3098t.jpg)
Happiness
Parents of Road Victims
Waze Invaders
![](https://assets.caples.org/2023-judgingfiles/3610t.jpg)
Ogilvy UK
Dove
Toxic Influence
![](https://assets.caples.org/2023-judgingfiles/2293t.jpg)
VCCP
Rock Fm
Speedy Rock
![](https://assets.caples.org/2023-judgingfiles/1704t.jpg)
Wunderman Thompson
HungerStation
The Subconscious Order