Client: No Ugly
Date Of Campaign: June 2021
Background: 'No Ugly Sleep' was a new wellness tonic developed with melatonin to help insomniacs get to sleep. From the serious to the downright ridiculous, all sorts of worries stop us from getting a good night’s sleep.
Idea: We asked Australians what keeps them awake through our social channels. In 48 hours we turned their responses from social media into bespoke lullabies that we wrote and recorded then played on late night radio - a time when we knew our target would be listening.