Saatchi & Saatchi

Client: EE
Product: EE Network
Title: A Close Shave
Media: TV & Online
Country: United Kingdom
Date Of Campaign: 21/05/2021

Background: Lucifer actor Tom Ellis gets shaved by a robotic arm in EE''s latest network push.

Idea: The ad begins as Ellis sits on a barber’s chair, situated on Snowdon at 729 metres above sea level. After a brief chat with EE brand ambassador Kevin Bacon, Ellis sits down to a state-of-the-art shave from his barber – who is based 250 miles away in Clapton, London – via a 4G-powered robotic arm which mirrors the gestures of the barber.It ends as Bacon declares: "When it counts, count on the UK''s best network."

Results: TBA