Jung von Matt AG / Hamburg

Hyundai Global
"The Bigger Crash"

Client: Hyundai Global
Product: Hyundai
Title: The Bigger Crash
Media: Print / OOH / Social
Country: Germany
Date Of Campaign: 31 October - 11 November

Background: Hyundai is in progress to achieve carbon neutrality by 2045, by neutralising CO2 emissions at all stages of production and operation.

Idea: To announce Hyundai is going carbon neutral, we created a worldwide campaign highlighting the more considerable crash climate change leaves behind. Year after year, hurricanes, storms and typhoons are strengthening due to the increase of CO2 levels.

Results: +42 Million people reached, +87 million impressions, +210% positive reactions on social media.

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