Client: Hyundai Global
Title: The Bigger Crash
Media: Print / OOH / Social
Date Of Campaign: 31 October - 11 November
Background: Hyundai is in progress to achieve carbon neutrality by 2045, by neutralising CO2 emissions at all stages of production and operation.
Idea: To announce Hyundai is going carbon neutral, we created a worldwide campaign highlighting the more considerable crash climate change leaves behind. Year after year, hurricanes, storms and typhoons are strengthening due to the increase of CO2 levels.
Results: +42 Million people reached, +87 million impressions, +210% positive reactions on social media.