Hyundai Global
Client: Hyundai Global
Product: Hyundai
Title: The Bigger Crash
Media: Print / OOH / Social
Country: Germany
Date Of Campaign: 31 October - 11 November
Background: Hyundai is in progress to achieve carbon neutrality by 2045, by neutralising CO2 emissions at all stages of production and operation.
Idea: To announce Hyundai is going carbon neutral, we created a worldwide campaign highlighting the more considerable crash climate change leaves behind. Year after year, hurricanes, storms and typhoons are strengthening due to the increase of CO2 levels.
Results: +42 Million people reached, +87 million impressions, +210% positive reactions on social media.
Ambient / Guerilla / Out of Home
Gold
![](https://assets.caples.org/2022-judgingfiles/3329t.jpg)
Impact BBDO
AnNahar Newspaper
The Elections Edition
![](https://assets.caples.org/2022-judgingfiles/3123t.jpg)
marcelww
Heetch
Uber Heetch
![](https://assets.caples.org/2022-judgingfiles/3205t.jpg)
No Fixed Address
Little Caesars
Naming Rights
Silver
![](https://assets.caples.org/2022-judgingfiles/3311t.jpg)
72andsunny
Activision
Happy Hunting
![](https://assets.caples.org/2022-judgingfiles/3252t.jpg)
FamousGrey
Visit Brussels
More than the colors of its flag
![](https://assets.caples.org/2022-judgingfiles/1142t.jpg)
Forsman & Bodenfors
Visit Sweden
Discover the originals
![](https://assets.caples.org/2022-judgingfiles/2333t.jpg)
Havas Creative Dubai
adidas
Liquid Billboard
![](https://assets.caples.org/2022-judgingfiles/3395t.jpg)
McCann London
eBay UK
Dream Transfer
![](https://assets.caples.org/2022-judgingfiles/2816t.jpg)
VML
Maxx Flash
The Killer Pack
![](https://assets.caples.org/2022-judgingfiles/1044t.jpg)
Wunderman Thompson Casablanca
The New Hope Foundation
Taste Of Europe
Bronze
![](https://assets.caples.org/2022-judgingfiles/538t.jpg)
AMVBBDO
Mars Pet
Hope Reef
![](https://assets.caples.org/2022-judgingfiles/3341t.jpg)
Impact BBDO
Dettol
The Social Distancing Prayer Mat
![](https://assets.caples.org/2022-judgingfiles/207t.jpg)
Jung von Matt AG / Hamburg
Hyundai Global
The Bigger Crash
![](https://assets.caples.org/2022-judgingfiles/1779t.jpg)
Lola Mullenlowe
Unilever - Axe
Get Axeinated
![](https://assets.caples.org/2022-judgingfiles/1867t.jpg)
Memac Ogilvy Dubai
Al Futtaim IKEA
IKEA Co-worker For The Day
![](https://assets.caples.org/2022-judgingfiles/2210t.jpg)
TBWA RAAD
MTV Lebanon
#WeAreUnbreakable
![](https://assets.caples.org/2022-judgingfiles/768t.jpg)
TheOr London
Vagina Museum
Neighbours
![](https://assets.caples.org/2022-judgingfiles/798t.jpg)
VMLY&R
Roads & Transport Authority
Who's your cabbie