Hyundai Global
Client: Hyundai Global
Product: Hyundai
Title: The Bigger Crash
Media: Print / OOH / Social
Country: Germany
Date Of Campaign: 31 October - 11 November
Background: Hyundai is in progress to achieve carbon neutrality by 2045, by neutralising CO2 emissions at all stages of production and operation.
Idea: To announce Hyundai is going carbon neutral, we created a worldwide campaign highlighting the more considerable crash climate change leaves behind. Year after year, hurricanes, storms and typhoons are strengthening due to the increase of CO2 levels.
Results: +42 Million people reached, +87 million impressions, +210% positive reactions on social media.
Ambient / Guerilla / Out of Home
Gold

Impact BBDO
AnNahar Newspaper
The Elections Edition

marcelww
Heetch
Uber Heetch

No Fixed Address
Little Caesars
Naming Rights
Silver

72andsunny
Activision
Happy Hunting

FamousGrey
Visit Brussels
More than the colors of its flag

Forsman & Bodenfors
Visit Sweden
Discover the originals

Havas Creative Dubai
adidas
Liquid Billboard

McCann London
eBay UK
Dream Transfer

VMLY&R
Maxx Flash
The Killer Pack

Wunderman Thompson Casablanca
The New Hope Foundation
Taste Of Europe
Bronze

AMVBBDO
Mars Pet
Hope Reef

Impact BBDO
Dettol
The Social Distancing Prayer Mat

Jung von Matt AG / Hamburg
Hyundai Global
The Bigger Crash

Lola Mullenlowe
Unilever - Axe
Get Axeinated

Memac Ogilvy Dubai
Al Futtaim IKEA
IKEA Co-worker For The Day

TBWA RAAD
MTV Lebanon
#WeAreUnbreakable

TheOr London
Vagina Museum
Neighbours

VMLY&R
Roads & Transport Authority
Who's your cabbie