Lotto New Zealand
Client: Lotto New Zealand
Product: Powerball
Title: On Ice
Media: Film, Digital, OOH
Country: New Zealand
Date Of Campaign: July 2021 - present
Background: Many Lotto players do something strange: They delay checking their ticket to give themselves longer to imagine. So instead of focusing on the win - like every Lotto ad on the planet - we focused on the wait.
Idea: A Lotto campaign that rewarded viewers by making them wait.
Results: Over 145,000 New Zealanders spent more than 3.2 years searching the base in Antarctica, waiting in anticipation to find out the ending of the ad.
Integrated
Gold
Silver

Forsman & Bodenfors
Visit Sweden
Discover the originals

Happiness
Canon
ReStory

McCann London
eBay UK
Dream Transfer

No Fixed Address
Little Caesars
Naming Rights

TBWA
City of Lahti
Lahti - European Green Capital 2021
Bronze

Lotto New Zealand
On Ice

DDB Sydney
Volkswagen Group Australia
The Ad Break Championship - GTI Hijack

Lola Mullenlowe
Unilever - Axe
Get Axeinated

Oliver Agency
the Guardian
Guardian 200 Years, a Work in Progress

TBWA RAAD
Hilton
Waitographer

Zulu Alpha Kilo
SingleCut Beersmiths
Notes IPA

Zulu Alpha Kilo
HomeEquity Bank / Royal Canadian Legion
Orders of Sacrifice