EE
Client: EE
Product: EE Network
Title: A Close Shave
Media: TV & Online
Country: United Kingdom
Date Of Campaign: 21/05/2021
Background: Lucifer actor Tom Ellis gets shaved by a robotic arm in EE''s latest network push.
Idea: The ad begins as Ellis sits on a barber’s chair, situated on Snowdon at 729 metres above sea level. After a brief chat with EE brand ambassador Kevin Bacon, Ellis sits down to a state-of-the-art shave from his barber – who is based 250 miles away in Clapton, London – via a 4G-powered robotic arm which mirrors the gestures of the barber.It ends as Bacon declares: "When it counts, count on the UK''s best network."
Results: TBA
TV and Video Advertising
Gold
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CHEP Network
Flybuys
Give a Flybuys
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Saatchi & Saatchi
Global Women
A Career Limiting Campaign
![](https://assets.caples.org/2022-judgingfiles/1800t.jpg)
The Gate London
Childline
Nobody Is Normal
![](https://assets.caples.org/2022-judgingfiles/1612t.jpg)
Wunderman Thompson
HSBC UK
Vicious Circle
Silver
![](https://assets.caples.org/2022-judgingfiles/537t.jpg)
AMVBBDO
Calm
Invisible Opponent
![](https://assets.caples.org/2022-judgingfiles/1178t.jpg)
Leo Burnett Frankfurt
Samsung Electronics GmbH
The spider and the window
![](https://assets.caples.org/2022-judgingfiles/3367t.jpg)
Saatchi & Saatchi
EE
A Close Shave
Bronze
![](https://assets.caples.org/2022-judgingfiles/3327t.jpg)
72andsunny
Tinder
Swipe Night: Killer Weekend
![](https://assets.caples.org/2022-judgingfiles/3325t.jpg)
72andsunny
Activision
Warzone in Paradise
![](https://assets.caples.org/2022-judgingfiles/357t.jpg)
Havas Paris
KFC France
KFCinema
![](https://assets.caples.org/2022-judgingfiles/1989t.jpg)
HERO
Victoria Police
Senior Constable Laurie Fox
![](https://assets.caples.org/2022-judgingfiles/3131t.jpg)
Innocean Australia
Hyundai
Little Angels
![](https://assets.caples.org/2022-judgingfiles/3210t.jpg)
M&C SAATCHI ABU DHABI
Burger King
As Good As The Original
![](https://assets.caples.org/2022-judgingfiles/2923t.jpg)
Wunderman Thompson Thailand
The 1 Central Limited
The 1 The Trainee
![](https://assets.caples.org/2022-judgingfiles/1969t.jpg)
Yarn
Tourism New Zealand
Please Don't Travel Under The Social Influence