Saatchi & Saatchi

Client: GSK
Product: Otrivin
Title: Air Bubble
Media: Outdoor Ambient/Installation
Country: United Kingdom
Date Of Campaign: 28/06/2021

Background: The Otrivin AirBubble is the world’s first air purifying playground – located in Poland, one of the most polluted places in Europe.It is a real world brand experience designed to highlight the impact of air pollution and remind people that Otrivin exists to help people breathe better.The Otrivin AirBubble was open to all for 6 months and received over 50K children to date.

Idea: We combined architecture, biotechnology and science to create the world’s first air purifying playground.The Otrivin AirBubble is located in Poland, one of the most polluted places in Europe. The purifying process is powered by solar energy and children''s playfulness. The more they play, the cleaner the air.

Results: The AirBubble is an innovative use of a public space in one of Europe''s most polluted cities. It was open to all for 6 months and received over 50K children.We combined architecture, biotechnology and science to create the world’s first air purifying playground. An installation designed to purify the air through play.The AirBubble contains 52 bioreactors, each containing 10 liters of microalgae that filter and re-metabolize pollution particles and carbon dioxide. As children play, the more air they pump through the microalgae and clean oxygen is released.The more they play, the better they can breathe.