Happiness Brussels, an FCB Alliance

Snap Inc.
"FaceTouchers"

Client: Snap Inc.
Product: Lenses
Title: FaceTouchers
Media: Teams, Google Hangout, Skype, Bluejeans, ...
Country: Global
Date Of Campaign: 24/04/2020

Background: We’ve all heard it, again and again: stay at home. Wash your hands. Keep your distance. Wear a mask. But In the fight to keep the spread of the Covid-19 virus under control, there’s another, less familiar, health warning that was not communicated as loudly: do not touch your face! Because every time you touch your face, you risk infection. Yet, we all do it. Compulsively. On average every 2.6 minutes. And it’s surprisingly hard to change our behavior and go without compulsively scratching, rubbing or wiping our cheek, nose, eyes and mouth. Which Is why Snap Inc teamed up with world’s largest humanitarian network, The international federation Red Cross and Red Crescent Societies (IFRC).

Idea: Throughout their 100 years of history, IFRC knows that changing behavior related to health is one of the most difficult things to. Yet, one of the best ways to help break the habit of touching your face, is to be faced with it every time you do so. Which is why Snap & IFRC launched: Facetouchers. A fun and educational Snap Camera lens that shows you how much your really touch your face. Using sassy phrases such as ‘damn I did it again’ and ‘please stop me’ & ‘Oops again’ that will pop up on your face, exactly where you touched it. Turning a snap lens into a fun and behavioral changing tool.

Results: At its highest, Facetouchers was used by over 6000 people per day, adding up to over 2,000,000 hours over video calling with the Facetouchers Snap camera lens. To quote the communication officer of IFRC “Facetouchers is one of the most successful behavioral change mechanisms that we’ve ever done.”.

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