Save One Person
Client: Save One Person
Product: Save one Person app
Title: Angel’s Souls
Country: Brazil / Germay
Date Of Campaign: 15/02/2021
Background: According to The Guardian, the Playstation 5 launch had 26 times more news coverage than 10 humanitarian causes combined in 2020. In the meantime, the World Health Organization announced that recent organ donations correspond to less than 10% of the global need. Save One Person is a NYC based organization that connects living organ donors to patients waiting for a transplant by an app, and it decided to do something to change this. But in order to make a difference, bringing awareness to the cause and making more people download the app, we had to go where the world attention was: the Playstation 5. More precisely, the game Demon's Souls, a remake of the Dark Souls series, with more than 27 millions units sold. By using the mechanicals of the game in a whole new way, twoo streamers helped to bring awareness to our cause, making players all over the world debating about the importance of being an organ donor.
Idea: The gaming community is growing day by day. And it is also known for being a united community who cares about important issues around the world. So we decided to jump on the hype of the launch of the Playstation 5 and the remake of Demon's Souls. The game is known to be the hardest ever made. And everything on it is designed to kill you. Even other players. That is one of the reasons people love to watch Demon's Souls gameplays, so they can see players raging when they are killed. So we decided to give a simple twist to it and invited twoo streamers to play it differently. Instead of starting fights, they unexpectedly gave their opponents a revival item. As the gamers donate life in the virtual world, they spread the word that anyone can donate life in the real world too, by downloading the Save One Person app and registering as a living organ
Results: With this simple action, we manage to hold the attention of players and viewers all around the world. The idea impacted more than 2.4 million people around the globe. The video of the live stunt was watched in over 18 different countries. And Save One Person's website got around 520% more visitors and, the most important, it's app got an increase of 270% of downloads.