Grey Dubai


Client: Bose
Product: Noise Cancelling Headphones
Title: Noise-O-Meter
Media: Instagram, YouTube and via Online Banners
Country: United Arab Emirates
Date Of Campaign: May 2020

Background: Bose is one of the world’s leading audio equipment brands, also known for their high-end headphones. Their products are an expensive investment and with physical stores remaining closed for months during 2020, sales had dropped brutally.They needed a quick solution to boost consumer interest and recover sales, now focusing on digital channels. To achieve that, we needed to find a compelling angle that connected to the challenges consumers have been facing during the pandemic while justifying the product purchase.Bring the noise:

Idea: In the context of Covid-19, Bose had to stay relevant, renew interest in its core noise cancelling product and drive purchases, all without being opportunistic. Consumers working from home were already looking for ways to block the noise and keep their focus.Leading with innovation and relevance, we brought noise cancelling savings directly to loud home offices. By converting everyday decibels (kids playing around, dogs barking, vacuums cleaning, etc.) into discounts on Bose Noise Cancelling Headphones 700! The Noise-O-Meter uses a first-of-its-kind algorithm that instantaneously converts live decibels into discount coupons. In short: The louder your home office, the larger your discount.

Results: In less than a month, the Noise-O-Meter achieved over 7 million impressions, measuring more than 7000 home office noises and converting 400,000+ decibels into discounts. Most importantly, there was an incredible 37.5% increase in the average weekly online sales of the high-end Bose Noise Cancelling Headphones 700! Multiple retailers are now keen on adapting this in other markets.

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