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Client: Lidl Sweden
Product: Retail
Title: Lidl Supermarket ASMR
Media: Audio
Country: Sweden
Date Of Campaign: 2020

Background: When the pandemic hit the world in 2020, everything came to a grinding halt. As restrictions hardened, quarantine and self-isolation brought depressions and widespread anxiety. In days of uncertainty, people seek new ways to find relieve. One way of doing so is via listening to ASMR (Autonomous Sensory Meridian Response). Calming sounds of wind chimes, rain, desert winds and waves can now be found everywhere on YouTube, Spotify, Apple Music and other. platforms.

Idea: By launching the world’s first concept album with soothing in-store ASMR sounds on Spotify, we enabled people to mentally escape their quarantine by listening to titles such as “Blipping groceries”, “Shopping cart right to left” and “Filling up the fridge”. An effective way to find relief and experience the very thing we all miss the most. Everyday life.

Results: Total Reach (est.) 61,5 millionPR Value (est.) 46 million krAD Value (est.)15,4 million kr