Impact BBDO

"Hidden Allergy"

Client: Novomed
Product: Anti-allergy clinic
Title: Hidden Allergy
Media: Press, poster
Country: United Arab Emirates
Date Of Campaign: 02/01/2020

Background: In the region, allergies are most commonly linked to dust and pets. So we took those two elements to show people how, just like the causes of their allergies, what appears to be one thing may actually be something else entirely.

Idea: We created a series of visuals featuring pets blending into their surroundings to show people how the causes of allergies aren’t that easy to spot and to encourage them to come to Novomed Centers so they could find out what they’re really allergic to.

Results: 20% increase in appointments to clinic.

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Traditional media