Serviceplan Group Italia Srl

Rolling Stone
"Burn Racist Giga"

Client: Rolling Stone
Product: Burn Racist Giga
Title: Burn Racist Giga
Media: Mobile
Country: Italia
Date Of Campaign: 26 March 2019

Background: The internet has become a main channel for racists to spread hate, especially in Italy.Rolling Stone Magazine, long time fighter against racism, wanted to do something against it.

Idea: A secret troll operation takes away power from racists:if you’re watching racist videos, we take away your internet.By increasing the file size of videos by multiple times.

Results: By burning over 5000 gigabytes, we neutralized more than 800 racists by making social media a less hostile place.

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