Volkswagen
Client: Volkswagen
Product: Volkswagen Transporter
Title: Bad Business Decisions
Media: Print
Country: New Zealand
Date Of Campaign: 26/02/20
Background: We needed to show that the VW Transporter van made good business sense for small businesses.
Idea: Small businesses make some regrettable mistakes on the road to success, but at just $39,990, purchasing a Volkswagen Transporter van won't be one of them.
Traditional media
Silver
![](https://assets.caples.org/2020-judgingfiles/846t.jpg)
Lidl Belgium
vote for meAL
![](https://assets.caples.org/2020-judgingfiles/1076t.jpg)
AlmapBBDO
Volkswagen
True VW
![](https://assets.caples.org/2020-judgingfiles/1769t.jpg)
Clemenger BBDO Wellington
NZ Transport Agency
Belted Survivors
![](https://assets.caples.org/2020-judgingfiles/1148t.jpg)
Colenso BBDO
IAG
Pavlova
![](https://assets.caples.org/2020-judgingfiles/174t.jpg)
DDB Group New Zealand
Volkswagen
Bad Business Decisions
![](https://assets.caples.org/2020-judgingfiles/223t.jpg)
Impact BBDO
An Nahar
The New National Anthem Edition
![](https://assets.caples.org/2020-judgingfiles/1974t.jpg)
M&C Saatchi
Tourism Australia
Matesong
![](https://assets.caples.org/2020-judgingfiles/1281t.jpg)
TBWA\LONDON
BECO. #STEALOURSTAFF
BECO. #STEALOURSTAFF
Bronze
![](https://assets.caples.org/2020-judgingfiles/286t.jpg)
Lidl
The Value of Fresh
![](https://assets.caples.org/2020-judgingfiles/941t.jpg)
72andsunny
Eden Creamery
Ice Cream for Adults
![](https://assets.caples.org/2020-judgingfiles/2204t.jpg)
AMVBBDO
Diageo
The Purse
![](https://assets.caples.org/2020-judgingfiles/1743t.jpg)
CHE Proximity
Samsung
Microcodes
![](https://assets.caples.org/2020-judgingfiles/1833t.jpg)
Clemenger BBDO Wellington
NZ Transport Agency
Liberated Drivers
![](https://assets.caples.org/2020-judgingfiles/1808t.jpg)
Clemenger BBDO Wellington
NZ Transport Agency
The Unsaid
![](https://assets.caples.org/2020-judgingfiles/173t.jpg)
DDB Group New Zealand
Coca Cola Amatil
Best Day Ever
![](https://assets.caples.org/2020-judgingfiles/1642t.jpg)
DDB Group New Zealand
Lotto New Zealand
L05T
![](https://assets.caples.org/2020-judgingfiles/697t.jpg)
Impact BBDO
Novomed
Hidden Allergy
![](https://assets.caples.org/2020-judgingfiles/1695t.jpg)
Ogilvy Australia
KFC
Weddings
![](https://assets.caples.org/2020-judgingfiles/887t.jpg)
Oliver UK
The Guardian
Dating with a two track mind
![](https://assets.caples.org/2020-judgingfiles/1750t.jpg)
YoungShand
New Zealand Blood Service
The Life Saving Edition Of The Sunday News