DDB Group New Zealand

"Bad Business Decisions"

Client: Volkswagen
Product: Volkswagen Transporter
Title: Bad Business Decisions
Media: Print
Country: New Zealand
Date Of Campaign: 26/02/20

Background: We needed to show that the VW Transporter van made good business sense for small businesses.

Idea: Small businesses make some regrettable mistakes on the road to success, but at just $39,990, purchasing a Volkswagen Transporter van won't be one of them.

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Traditional media