METER Group Inc
"Made in Fukushima"

Client: METER Group Inc
Product: Environmental Technology
Title: Made in Fukushima
Media: Website (, Social Media, Online, Mailing, Trade Fare
Country: Global
Date Of Campaign: March 15th, 2019

Background: After the 2011 Fukushima nuclear disaster, over 25,000 hectares of farmland were contaminated. Environmental technology specialists together with Japanese scientists developed a sustainable decontamination method that allows farmers to grow perfectly safe rice again. However, people would not to buy the rice, because they failed to understand the decontamination method at all.

Idea: Made in Fukushima is a book made out of rice straw from the decontaminated fields in Fukushima. It helps people understand the decontamination method and how the rice from Fukushima is safe. Turning the rice into the medium and data into understanding. To tell the story, the book uses a wide range of resources: photography, interviews, reports, background information, data and its visualization. Hands on Video:

Results: By turning the complex data into a more comprehensive form, decision makers in the environment and food industries could understand the proven decontamination method. From this and PR, over 500 follow ups and 20 million contacts as well as new business were generated. Today, the price of Fukushima rice is on the rise.Today, the price of Fukushima rice is on the rise, restoring hope in the region’s farmers and their communities.

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