Rolling Stone
Client: Rolling Stone
Product: Burn Racist Giga
Title: Burn Racist Giga
Media: Mobile
Country: Italia
Date Of Campaign: 26 March 2019
Background: The internet has become a main channel for racists to spread hate, especially in Italy.Rolling Stone Magazine, long time fighter against racism, wanted to do something against it.
Idea: A secret troll operation takes away power from racists:if you’re watching racist videos, we take away your internet.By increasing the file size of videos by multiple times.
Results: By burning over 5000 gigabytes, we neutralized more than 800 racists by making social media a less hostile place.
Mobile
Gold
![](https://assets.caples.org/2020-judgingfiles/160t.jpg)
Back Market
Refurbished Tweets
![](https://assets.caples.org/2020-judgingfiles/2328t.jpg)
72andsunny
Match Group
Swipe Night
![](https://assets.caples.org/2020-judgingfiles/415t.jpg)
Colenso BBDO
New Zealand Breast Cancer Foundation
Pre Check
![](https://assets.caples.org/2020-judgingfiles/185t.jpg)
Ogilvy Australia
Suncorp
Warning Spots
![](https://assets.caples.org/2020-judgingfiles/368t.jpg)
Serviceplan Group Italia Srl
Rolling Stone
Burn Racist Giga
Silver
![](https://assets.caples.org/2020-judgingfiles/1037t.jpg)
AlmapBBDO
Pepsico
Merry Christmas Traffic
![](https://assets.caples.org/2020-judgingfiles/1743t.jpg)
CHE Proximity
Samsung
Microcodes
![](https://assets.caples.org/2020-judgingfiles/563t.jpg)
CLM BBDO
MARS WRIGLEY
#SNICKERSGATE
![](https://assets.caples.org/2020-judgingfiles/1992t.jpg)
FamousGrey
Visit Brussels
Now.Brussels
![](https://assets.caples.org/2020-judgingfiles/691t.jpg)
Impact BBDO
Loto Libanais
Dream Number
![](https://assets.caples.org/2020-judgingfiles/1326t.jpg)
Ogilvy Australia
KFC
Secret Menu
![](https://assets.caples.org/2020-judgingfiles/2524t.jpg)
Sancho BBDO
Mercado Libre
The Money Catalogue
Bronze
![](https://assets.caples.org/2020-judgingfiles/2586t.jpg)
BBDO New York
Monica Lewinsky
@GoodnessBot
![](https://assets.caples.org/2020-judgingfiles/2580t.jpg)
BBDO New York
The New Yorker
New Yorker Caption Contest
![](https://assets.caples.org/2020-judgingfiles/2584t.jpg)
BBDO New York
Monica Lewinsky
The Epidemic
![](https://assets.caples.org/2020-judgingfiles/1136t.jpg)
Colenso BBDO
Bank of New Zealand
Checkout Checkpoint
![](https://assets.caples.org/2020-judgingfiles/395t.jpg)
Colenso BBDO
Spark
Play
![](https://assets.caples.org/2020-judgingfiles/2029t.jpg)
ELVIS
Mondelez
Hunt the White Creme Egg
![](https://assets.caples.org/2020-judgingfiles/76t.jpg)
Garbergs
Ramboll
Happy Commuter
![](https://assets.caples.org/2020-judgingfiles/227t.jpg)
Impact BBDO
MARS
Snickers Hunger Insurance
![](https://assets.caples.org/2020-judgingfiles/1596t.jpg)
Mutant
Susana Ucero Herreria & Riccardo Pires for Unicef & European Union
The Real Challenge
![](https://assets.caples.org/2020-judgingfiles/1315t.jpg)
Ogilvy Australia
KFC
Viewer Verdict
![](https://assets.caples.org/2020-judgingfiles/643t.jpg)
SERVICEPLAN GERMANY
Beck´s
Heroes Of The Night
![](https://assets.caples.org/2020-judgingfiles/569t.jpg)
SERVICEPLAN GERMANY
STROKE ART FAIR
SCARS OF DEMOCRACY
![](https://assets.caples.org/2020-judgingfiles/688t.jpg)
White Rabbit Budapest
Universidade Lusófona, ISCAL 260, Universidade de Madeira, Universidade de Évora, Universidade do Algarve, ISAL, Universidade Autônoma de Lisboa, Universidade Aberta, Queen Elizabeth's School
TermsAgainstBullying
![](https://assets.caples.org/2020-judgingfiles/982t.jpg)
Wunderman Thompson Belgium
Telenet
.comdom
![](https://assets.caples.org/2020-judgingfiles/1215t.jpg)
Zulu Alpha Kilo
SingleCut Beersmiths
Big in Japan