Impact BBDO

Client: MARS
Product: Twix
Title: Twix Face-Off
Media: Mobile, poster
Country: United Arab Emirates
Date Of Campaign: 24/02/2019

Background: Twix has ran a brand platform that teases the public about the “difference” between Left and Right for a number of years. It’s often brought to life on TV and in digital video content, using creative executions personifying Left and Right as two people. For the first time ever, we invited the public to join the story and put themselves at the heart of the brand’s Left and Right debate.

Idea: The creative idea is to ask the public to “pick a side” in the ongoing left and right debate by submitting a selfie online. The selfie was then mirrored - creating two new photos - one made out of two lefts and one made out of two rights. The user could then “pick a side” by sharing their preferred photo across social media. The result was an unexpected bizarre creation which seemed familiar and yet not. Essentially creating an advertisement for our “Two Lefts” or “Two Rights” Twix packs. To execute the idea we launched a series of print, outdoor, and digital advertisements that illustrated what happens when you apply the Twix duality to someone’s face. A call to action asked people to “Pick A Side”, the brands tag line and to generate their own version of the ad on our microsite. On the custom built site, users could take or upload a selfie and then share the results across social media further driving awareness.

Results: We registered an increase of 38% in brand love vs the period prior to the campaign. • A whopping 83% positive sentiment was noted for this fun campaign. • 15% increase of brand buzz vs the period prior to the campaign.