Lidl
Client: Lidl
Product: Fresh food
Title: Real Emojis
Media: Packaging, guerrilla, POS
Country: Belgium
Date Of Campaign: 14/02/2019
Background: In the age of messaging, certain fresh foods took on a new meaning and changed the way we flirt online. This valentine, supermarket Lidl wanted to hijack the conversation.
Idea: Supermarket chain Lidl hijacked Valentine’s Day 2019 by giving the three most popular digital love emojis a fresh counterpart. We developed a new packaging for bananas, eggplants and peaches to be given as a message, distributed it nationwide and sampled it in busy areas, for those who didn’t make it to the store.
Results: Over 10 000 real love emoji’s were distributed.Which is worth more than 1000 000 digital ones.
Ambient / Guerilla / Outdoor
Gold
![](https://assets.caples.org/2020-judgingfiles/846t.jpg)
Lidl Belgium
vote for meAL
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DDB Group New Zealand
Kiwirail
Near Miss Memorials
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Ogilvy
Canadian Centre for Child Protection
Lolli: The Exhibit Nobody Wants To Talk About
Silver
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State of the Arts
-60% Culture
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CHE Proximity
RACV and TAC
The Booster Tag
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Clemenger BBDO Wellington
NZ Transport Agency
Belted Survivors
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CLM BBDO
MARS WRIGLEY
#SNICKERSGATE
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ELVIS
LADbible
The Illegal Blood Bank
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Havas Village Geneva
CANAL+
Waiting Wins
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Impact BBDO
Berger Paints
Truck Art Childfinder
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McCann London
Help For Heroes
40,000 Strong
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Ogilvy
SickKids Foundation
SickKids Airbnb
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SERVICEPLAN GERMANY
Berliner Verkehrsbetriebe (BVG)
MIND THE GAP
Bronze
![](https://assets.caples.org/2020-judgingfiles/1358t.jpg)
Lidl
Real Emojis
![](https://assets.caples.org/2020-judgingfiles/163t.jpg)
Leffe - AB Inbev
The National Debate
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AMVBBDO
Mars Chocolate
The Unforgotten Footballer
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AMVBBDO
Essity
Viva La Vulva Bathroom takeover
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BBDO Moscow
Amediateka
Game of Thrones Crypt
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BBDO New York
AT&T
Just Ok Gift Boxes
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BBDO New York
Bacardi
Painted by Everyone
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CHE Proximity
Samsung
Microcodes
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Colenso BBDO
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Colenso BBDO
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DDB Group New Zealand
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FamousGrey
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FamousGrey
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Impact BBDO
Loto Libanais
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Impact BBDO
An Nahar
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Impact BBDO
MARS
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McCann
BT Group
Red Lioness
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McCann
BT Group
Whatever it is, cancel it.
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Ogilvy Australia
KFC
Michelin Impossible
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Ogilvy Australia
KFC
Weddings
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Sancho BBDO
Almacenes Éxito
Prouducts
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SERVICEPLAN GERMANY
LEGO
Build with the Force
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SERVICEPLAN GERMANY
German child protection Association
The Secret Sculpture
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Track NZ
E.ON
London's Lungs
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Track NZ
E.ON
Pollution, Personalised
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Wunderman Thompson
HSBC UK
Both Sides
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Wunderman Thompson
HSBC UK
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