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Client: Essity
Product: Bodyform/Libresse
Title: Viva La Vulva Bathroom takeover
Media: Bathrooms around London
Country: United Kingdom
Date Of Campaign: April 2019

Background: Girls aren’t born feeling ashamed of their genitals. Yet almost half of women are embarrassed by theirs. So Bodyform created Viva la Vulva, a joyous celebration of vulvas of every shape and size, in every corner of culture.

Idea: The ‘Bathroom Takeover’ activation took place in London, enlisting renowned illustrator Oliwia Bober to paint giant vulva murals on public bathroom walls - challenging the gender imbalance of bathroom graffiti - notorious for its depiction of penises - with an artistic celebration of vulva diversity.

Results: Widespread media coverage carried the installation into culture.