Essity
Client: Essity
Product: Bodyform/Libresse
Title: Viva La Vulva Bathroom takeover
Media: Bathrooms around London
Country: United Kingdom
Date Of Campaign: April 2019
Background: Girls aren’t born feeling ashamed of their genitals. Yet almost half of women are embarrassed by theirs. So Bodyform created Viva la Vulva, a joyous celebration of vulvas of every shape and size, in every corner of culture.
Idea: The ‘Bathroom Takeover’ activation took place in London, enlisting renowned illustrator Oliwia Bober to paint giant vulva murals on public bathroom walls - challenging the gender imbalance of bathroom graffiti - notorious for its depiction of penises - with an artistic celebration of vulva diversity.
Results: Widespread media coverage carried the installation into culture.
Ambient / Guerilla / Outdoor
Gold
![](https://assets.caples.org/2020-judgingfiles/846t.jpg)
![](https://assets.caples.org/2020-judgingfiles/1232t.jpg)
![](https://assets.caples.org/2020-judgingfiles/2069t.jpg)
Silver
![](https://assets.caples.org/2020-judgingfiles/299t.jpg)
![](https://assets.caples.org/2020-judgingfiles/1861t.jpg)
![](https://assets.caples.org/2020-judgingfiles/1769t.jpg)
![](https://assets.caples.org/2020-judgingfiles/563t.jpg)
![](https://assets.caples.org/2020-judgingfiles/2042t.jpg)
![](https://assets.caples.org/2020-judgingfiles/338t.jpg)
![](https://assets.caples.org/2020-judgingfiles/705t.jpg)
![](https://assets.caples.org/2020-judgingfiles/2611t.jpg)
![](https://assets.caples.org/2020-judgingfiles/2011t.jpg)
![](https://assets.caples.org/2020-judgingfiles/645t.jpg)
Bronze
![](https://assets.caples.org/2020-judgingfiles/1358t.jpg)
![](https://assets.caples.org/2020-judgingfiles/163t.jpg)
![](https://assets.caples.org/2020-judgingfiles/t.jpg)
![](https://assets.caples.org/2020-judgingfiles/2188t.jpg)
![](https://assets.caples.org/2020-judgingfiles/1009t.jpg)
![](https://assets.caples.org/2020-judgingfiles/2531t.jpg)
![](https://assets.caples.org/2020-judgingfiles/2174t.jpg)
![](https://assets.caples.org/2020-judgingfiles/1743t.jpg)
![](https://assets.caples.org/2020-judgingfiles/529t.jpg)
![](https://assets.caples.org/2020-judgingfiles/545t.jpg)
![](https://assets.caples.org/2020-judgingfiles/169t.jpg)
![](https://assets.caples.org/2020-judgingfiles/2049t.jpg)
![](https://assets.caples.org/2020-judgingfiles/2061t.jpg)
![](https://assets.caples.org/2020-judgingfiles/691t.jpg)
![](https://assets.caples.org/2020-judgingfiles/223t.jpg)
![](https://assets.caples.org/2020-judgingfiles/712t.jpg)
![](https://assets.caples.org/2020-judgingfiles/365t.jpg)
![](https://assets.caples.org/2020-judgingfiles/366t.jpg)
![](https://assets.caples.org/2020-judgingfiles/2402t.jpg)
![](https://assets.caples.org/2020-judgingfiles/1689t.jpg)
![](https://assets.caples.org/2020-judgingfiles/1657t.jpg)
![](https://assets.caples.org/2020-judgingfiles/579t.jpg)
![](https://assets.caples.org/2020-judgingfiles/811t.jpg)
![](https://assets.caples.org/2020-judgingfiles/27t.jpg)
![](https://assets.caples.org/2020-judgingfiles/50t.jpg)
![](https://assets.caples.org/2020-judgingfiles/1433t.jpg)
![](https://assets.caples.org/2020-judgingfiles/1352t.jpg)