Proximity Colombia

VISA COLOMBIA
"THE INFINITE GIFT"

Client: VISA COLOMBIA
Product: VISA
Title: THE INFINITE GIFT
Media: TV, OUTDOOR, DIGITAL, PRINT
Country: COLOMBIA
Date Of Campaign: DECEMBER 2018

Background: CHRISTMAS IS ONE OF THE BUSIEST HOLIDAYS OF THE YEAR AND BETWEEN ALL THAT NOISE VISA WANTED TO GAIN SPACE WITHIN BRANDS, TRYING TO TALK DIFFERENT FROM THE WAY OTHER PAYMENT METHODS ARE USED TO.

Idea: A GENEROSITY EXPERIMENT WITH A CHILD'S CRAZY IDEA: GIVE AWAY PRESENTS WITH AN INVITATION: ┬┐DO YOU OPEN IT OR GIVE IT AWAY? WITH THIS, WE WANTED TO CREATE AN INFINITE GIFT ON CHRISTMAS, SO EVERYONE COULD FEEL THE EXCITEMENT OF GIVING AWAY DURING THE HOLIDAY.

Results: VISA'S INFINITE GIFT BECAME A TRENDING TOPIC ON SOCIAL MEDIA, INCREASING ITS ORGANIC CONVERSATION WITHIN PEOPLE, AND WITHOUT LOOKING INCREASING THE USE OF VISA CARDS BY 11% DURING THE CHRISTMAS SEASON, COMPARED TO THE PREVIOUS YEAR.

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Ambient / Guerilla / Outdoor

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