M&C Saatchi

Unilever Lifebouy

Client: Unilever Lifebouy
Product: Lifebouy
Title: Hands
Media: Poster (outdoor)
Country: China
Date Of Campaign: 2018.5.18

Background: Hands carry colonies of bacteria almost all the time. These are especially transferred from one person to another through direct contact. Lifebuoy has been on a lifesaving mission to spread the importance of good hand-washing habits since 1796. People need to be educated that their hands are not as clean as they think, which is why we developed this series of posters for Lifebuoy.

Idea: To the young and old, we magnified these simple and hard-hitting messages nation-wide at supermarkets, offices and public toilets.

Results: The result was especially encouraging as Lifebuoy sales went up dramatically.

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