Vccp Spain

Santander Bank
"Formula Rock"

Client: Santander Bank
Product: Bank
Title: Formula Rock
Media: Social Media
Country: Spain
Date Of Campaign: 2018

Background: Santander sponsored Ferrari at the Formula 1, but needed to engage a broader target

Idea: Through a direct response gaming action, based in interacting by using the sound of a guitar.

Results: The most succesfull ever social media action for Santander bank, in more than 10 countries

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