Liberty Group Insurances
Client: Liberty Group Insurances
Title: Maillot 45
Date Of Campaign: April 2018
Background: Cyclists are considered the most vulnerable group on spanish roadswith a very high accident rate: more than 3,000 accidents every year
Idea: MAILLOT 45 is the first cycling jersey that warns drivers about theneed to reduce their speed, cleverly using the same signalrecognition system they have at their cars.
Results: Genesis initiative, Maillot45,makes the road a safer place