Liberty Group Insurances
Client: Liberty Group Insurances
Product: Génesis
Title: Maillot 45
Media: Ambient/Outdoor
Country: Spain
Date Of Campaign: April 2018
Background: Cyclists are considered the most vulnerable group on spanish roadswith a very high accident rate: more than 3,000 accidents every year
Idea: MAILLOT 45 is the first cycling jersey that warns drivers about theneed to reduce their speed, cleverly using the same signalrecognition system they have at their cars.
Results: Genesis initiative, Maillot45,makes the road a safer place
Ambient / Guerilla / Outdoor
Finalist

AMVBBDO
The Economist
Going round in circles

CHE Proximity
RACV
Overconfidence Cover

Darwin BBDO
Fairtrade Belgium
67 CENT - STUNT KU LEUVEN

Rodgers Townsend, DDB
Spectrum Brands
Freedom Through Their Eyes

Shackleton Madrid S.L.
Uber
Uber ZigZag
Gold
Silver

AMVBBDO
Hiscox
The Hack

CHE Proximity
RACV
Taken in Victoria

Vccp Spain
Liberty Group Insurances
Maillot 45