Ogilvy

Client: CEAR
Product: CEAR
Title: SOUND OF THE SEA
Media: Off &On line Media
Country: Spain
Date Of Campaign: 27/03/2018

Background: At least 769 migrants have lost their lives or disappeared in the Mediterranean Sea while trying to reach the Spanish coast in 2018.Brief: Raise awareness about the migration real dangers and difficulties when crossing the Mediterranean.

Idea: We placed seashells in beaches at Spain that when bringing them closer to the ear, you couldn’t listen to the sound of the waves, but the stories from migrants that survived from them.

Results: Impresiones +50M.Reach +4Mviews +2.5Interacctions: 200K3,5K Earned value