Product: Microsoft 365 + Surface
Title: Work x Life
Media: LinkedIn Sponsored Post
Country: Western Europe
Date Of Campaign: 2019
Background: Position Microsoft collaboration software and Surface device for the new culture of work and its changing workforce.
Idea: We dramatized the way Surface and Microsoft unfolds and connects our work and lives by crafting the world’s largest flat-lay from thousands of meaningful objects belonging to one real-life entrepreneur.
Results: • 21 million LinkedIn impressions• CTR 47% higher than industry average• 12,000 new leads for Microsoft• 21% increase in sales• Deals closed 32% faster than usual