J. Walter Thompson London

"Work x Life"

Client: Microsoft
Product: Microsoft 365 + Surface
Title: Work x Life
Media: LinkedIn Sponsored Post
Country: Western Europe
Date Of Campaign: 2019

Background: Position Microsoft collaboration software and Surface device for the new culture of work and its changing workforce.

Idea: We dramatized the way Surface and Microsoft unfolds and connects our work and lives by crafting the world’s largest flat-lay from thousands of meaningful objects belonging to one real-life entrepreneur.

Results: • 21 million LinkedIn impressions• CTR 47% higher than industry average• 12,000 new leads for Microsoft• 21% increase in sales• Deals closed 32% faster than usual

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