Ogilvy

Client: No Somos Delito
Product: No Somos Delito
Title: The voice of freedom
Media: Online Media
Country: Spain
Date Of Campaign: 15/02/2018

Background: Over the last years, several Spanish singers and songwriters were arrested because of the content of their lyrics, turning Spain into the country with more cultural persecution on the entire world. To fight for freedom of speech in Spain, we have collected pieces of the forbidden songs and created a new one out of it: The voice of freedom. This new song was to be launched on radios and digital platforms, but we needed someone that would perform it without fear of legal sanction. So we have hacked into and A.I voice (SIRI) to create a new singer called IRIS, and artificial intelligence that has more rights than human singers in Spain, turning the song into a major hit at a national scale.

Idea: Over the last years, several Spanish singers and songwriters were arrested because of the content of their lyrics, turning Spain into the country with more cultural persecution on the entire world. To fight for freedom of speech in Spain, we have collected pieces of the forbidden songs and created a new one out of it: The voice of freedom. This new song was to be launched on radios and digital platforms, but we needed someone that would perform it without fear of legal sanction. So we have hacked into and A.I voice (SIRI) to create a new singer called IRIS, and artificial intelligence that has more rights than human singers in Spain, turning the song into a major hit at a national scale.

Results: 150k reproductions of the song1.181.000 media impresionsSocial conversation increased by 5.000% on only 24h