Santander Bank
Client: Santander Bank
Product: Bank
Title: Formula Rock
Media: Social Media
Country: Spain
Date Of Campaign: 2018
Background: Santander sponsored Ferrari at the Formula 1, but needed to engage a broader target
Idea: Through a direct response gaming action, based in interacting by using the sound of a guitar.
Results: The most succesfull ever social media action for Santander bank, in more than 10 countries
Digital B to C
Finalist
![](https://assets.caples.org/2019-judgingfiles/201t.jpg)
SickKids Foundation
Family Tree
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Spark New Zealand
Kupu
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Spark New Zealand
Santaline
![](https://assets.caples.org/2019-judgingfiles/143t.jpg)
Clemenger BBDO
Wrigley
Extra Support Acts
![](https://assets.caples.org/2019-judgingfiles/194t.jpg)
Iris Worldwide
KFC
KFC Royal Bucket
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Oliver UK
Unilever
The Brand That Took A Stand
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Proximity Colombia
P&G
#MAPAALAVISTA
![](https://assets.caples.org/2019-judgingfiles/412t.jpg)
Proximity Madrid
P&G Spain
“MENTAL LOAD”
![](https://assets.caples.org/2019-judgingfiles/603t.jpg)
Shackleton Madrid S.L.
Uber
Romeo and Julio
![](https://assets.caples.org/2019-judgingfiles/527t.jpg)
Shackleton Madrid S.L.
El País
What do you think?
![](https://assets.caples.org/2019-judgingfiles/623t.jpg)
Vccp Spain
Santander Bank
Formula Rock
Gold
Silver
![](https://assets.caples.org/2019-judgingfiles/249t.jpg)
Department of Premier & Cabinet (Victoria)
Deadly Questions
![](https://assets.caples.org/2019-judgingfiles/426t.jpg)
CHE Proximity
Velocity Frequent Flyer
The Earnbassadors
![](https://assets.caples.org/2019-judgingfiles/149t.jpg)
The LEGO Agency
LEGO Marketing
Build for Real