Santander Bank
Client: Santander Bank
Product: Bank
Title: Formula Rock
Media: Social Media
Country: Spain
Date Of Campaign: 2018
Background: Santander sponsored Ferrari at the Formula 1, but needed to engage a broader target
Idea: Through a direct response gaming action, based in interacting by using the sound of a guitar.
Results: The most succesfull ever social media action for Santander bank, in more than 10 countries
Digital B to C
Finalist
SickKids Foundation
Family Tree
Spark New Zealand
Kupu
Spark New Zealand
Santaline
Clemenger BBDO
Wrigley
Extra Support Acts
Iris Worldwide
KFC
KFC Royal Bucket
Oliver UK
Unilever
The Brand That Took A Stand
Proximity Colombia
P&G
#MAPAALAVISTA
Proximity Madrid
P&G Spain
“MENTAL LOAD”
Shackleton Madrid S.L.
Uber
Romeo and Julio
Shackleton Madrid S.L.
El País
What do you think?
Vccp Spain
Santander Bank
Formula Rock
Gold
Silver
Department of Premier & Cabinet (Victoria)
Deadly Questions
CHE Proximity
Velocity Frequent Flyer
The Earnbassadors
The LEGO Agency
LEGO Marketing
Build for Real
