Liberty Group Insurances
Client: Liberty Group Insurances
Product: Génesis
Title: Maillot 45
Media: Ambient/Outdoor
Country: Spain
Date Of Campaign: April 2018
Background: Cyclists are considered the most vulnerable group on spanish roadswith a very high accident rate: more than 3,000 accidents every year
Idea: MAILLOT 45 is the first cycling jersey that warns drivers about theneed to reduce their speed, cleverly using the same signalrecognition system they have at their cars.
Results: Genesis initiative, Maillot45,makes the road a safer place
Ambient / Guerilla / Outdoor
Finalist
![](https://assets.caples.org/2019-judgingfiles/336t.jpg)
AMVBBDO
The Economist
Going round in circles
![](https://assets.caples.org/2019-judgingfiles/486t.jpg)
CHE Proximity
RACV
Overconfidence Cover
![](https://assets.caples.org/2019-judgingfiles/473t.jpg)
Darwin BBDO
Fairtrade Belgium
67 CENT - STUNT KU LEUVEN
![](https://assets.caples.org/2019-judgingfiles/439t.jpg)
Rodgers Townsend, DDB
Spectrum Brands
Freedom Through Their Eyes
![](https://assets.caples.org/2019-judgingfiles/505t.jpg)
Shackleton Madrid S.L.
Uber
Uber ZigZag
Gold
Silver
![](https://assets.caples.org/2019-judgingfiles/340t.jpg)
AMVBBDO
Hiscox
The Hack
![](https://assets.caples.org/2019-judgingfiles/513t.jpg)
CHE Proximity
RACV
Taken in Victoria
![](https://assets.caples.org/2019-judgingfiles/622t.jpg)
Vccp Spain
Liberty Group Insurances
Maillot 45