Proximity Colombia

Client: VISA COLOMBIA
Product: VISA AFFLUENT
Title: DNA DIGITAL TEST
Media: DIGITAL
Country: COLOMBIA
Date Of Campaign: 01. 11. 2018 / 31. 12. 2018

Background: EVERYONE HAS THE CURIOSITY GENE, BUT NOT EVERYONEHAS THESE EXCLUSIVE BENEFITS WITH VISA AFFLUENT CARDS,CARDS AS UNIQUE AS THEIR DNA. WE WANTED TO CREATEAN INTERACTION BY TESTING THEIR GENETICS AND GIVINGPERSONALIZED MESSAGES ACCORDING TO WHAT THEY REALLY LIKE.

Idea: A DNA TEST, A SIMPLE WAY TO IDENTIFY THE GENE EACHONE HAS, GIVE THEM A PERSONALIZED MESSAGE AND MAKETHEM FEEL UNIQUE. AN INTERACTIVE DIGITAL PIECETHAT SCANNED THEIR FINGERPRINT AND GAVE EACH AUDIENCEA VIDEO WITH DIFFERENT INTERESTS.

Results: 75% OF THE AUDIENCE SAW THE PIECE UNTIL THE IMPORTANT MESSAGE.46% OF THIS CAMPAIGN CLICKS WERE BECAUSE OF THIS IDEA.(23 DIFFERENT IDEAS WERE EXECUTED)