ITG Connect

HiQ Tyres and Autocare
"Monster Sale"

Client: HiQ Tyres and Autocare
Product: Automotive care
Title: Monster Sale
Media: Video (digital and social)
Country: United Kingdom
Date Of Campaign: April - May 2018

Background: HiQ Tyres have an annual retail/promotional event called the Monster Sale. In 2018, we convinced the client to allow us to come up with a more creative way to promote it.

Idea: To deliver a fresh take on HiQ’s Monster Tyre Sale, we created Nessie (the Loch Ness monster) out of tyres for an engaging digital and social media campaign.

Results: The 2018 Monster Sale was the most successful sale ever in the history of HiQ. So successful that the client has decided to run the same creative again in 2019. Not only that, our online video also won Silver at the global Snackable digital content awards. Thus proving that the most creative ideas are also the most effective.

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