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to download your entry kit and enter today.

Entries close Monday, September 29, 2008.

What is Caples?

Decades ago John Caples made history with his now-well-known print ad. “They laughed when I sat down at the piano”. He wrote the rules on eliciting a strong emotional reaction from each audience, thereby capturing the largest possible database file for a given market.

What's changed is the location of the audience and the addition of new media (interactive, direct mail, broadcast or mobile gaming, PDA, collateral, print or even sticks in the park).

Today, creative has to push and pull people into entirely new places — with work that's worthy of a Caples Award.

That challenge requires hands-on knowledge and the best brains in the universe. Now 53-countries strong, Caples 31 Volunteer Creative Directors run, rule, judge and award the work submitted by all of us. About 100 top level, international CD's pay their own expenses to spend four days in New York City, individually scoring--on a scale not a curve--the actual entries. To win, Finalist entries must then accumulate a required point total from six individual 3rd Round judges. Nonprofit, funded by agencies, clients and suppliers, we are the ONLY nonprofit, INDEPENDENT DM contest in the world.

The Winning Experience

"In the Philippines, the combined science and magic of integrated marketing communications, particularly direct marketing, is still in its formative years. This does not prevent us, however, from upholding global standards. We are a driven lot, who crave the chance to pit our work against the best creatives in the world. In 2004, our efforts paid off. Out of 1,055 international entries, our piece on the publication inquirer Libre entitled "Cornflakes" won a Caples award.

Many thanks to Andi Emerson, Gary Schelner, Patrick Fultz, Gary Bimblick, Rock Savage; the judges from the United States, Europe and the Pacific Rim; and the scores of industry volunteers who organize the Caples tirelessly year after year. Your contribution to the Caples is a source of inspiration to those who strive to create materials that bear groundbreaking solutions to DM challenges..."